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Schwammfilter Aquarium

Fail

Demand is soft, at -29.3% this quarter, so Schwammfilter Aquarium is a Fail.

Flapen Score
46
46 / 100
Ranks 496 of 683 Haustier niches · −6 vs the category median of 52
Market size
€61K/yr109K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
52%top-5 click share · 16 brands · 42 sellers

Flapen Score

Schwammfilter Aquarium against its category

The dotted line is the Haustier average. Past it, Schwammfilter Aquarium is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schwammfilter Aquarium market on Amazon at a glance

Shoppers on Amazon Germany searched for Schwammfilter Aquarium 109K times last year and spent an estimated €61K. The top 5 brands take 73% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €61K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
2.9%
Market size, estimated
€61Ka year
Top search term
schwammfilter aquarium20K searches a year

02 · Price

A sale here is worth €19.39.

Listings sell for €19.39 on average, from €6.72 to €110.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €19.39 that is €2K to €5K a year per listing.

Average price
€19.39inside the $15 to $100 sweet spot
Price range
€6.72–€110.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
3.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #257 within Aquaristik. It carries 467 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
96%
Out of stock, average day
5.1%
Average rank
#257in Aquaristik
Average rating
4.06 starsAmazon Germany average 4.37 stars
Average reviews
467per listing
Listings tracked
25

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Schwammfilter Aquarium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

42

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

23%

  • Brand 144%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Schwammfilter Aquarium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Schwammfilter Aquarium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schwammfilter aquarium20K/yr
  • schwammfilter14K/yr
  • luftheber filter aquarium14K/yr
  • aquael13K/yr
  • aquael pat mini10K/yr
  • aquael filter10K/yr
  • aquarium schwammfilter8K/yr
  • luftheber aquarium7K/yr
  • schwammfilter aquarium klein4K/yr
  • aquael pat mini filter4K/yr

Reviews and returns

What reviews say buyers love and hate about Schwammfilter Aquarium

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Filterung”
21%of negative reviews mention “Filterung”
3.7%of orders come back
“Der Filter löst sich immer wieder”
A buyer, on “Filterung”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Schwammfilter Aquarium questions

Answered from the same tracked data.