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Schleppleine

Maybe

The top 5 products take only 36% of clicks. But the average product has 7,452 reviews to catch up to, so Schleppleine is a Maybe.

Flapen Score
50
50 / 100
Ranks 379 of 683 Haustier niches · −2 vs the category median of 52
Market size
€388K/yr1.1M searches / yr
90-day growth
+0.1%search demand this quarter
Competition
36%top-5 click share · 19 brands · 79 sellers

Flapen Score

Schleppleine against its category

The dotted line is the Haustier average. Past it, Schleppleine is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schleppleine market on Amazon at a glance

Shoppers on Amazon Germany searched for Schleppleine 1.1M times last year and spent an estimated €388K. The top 5 brands take 72% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €388K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
2.9%
Market size, estimated
€388Ka year
Peak month
April1.6× the quietest month
Top search term
schleppleine254K searches a year

02 · Price

A sale here is worth €12.73.

Listings sell for €12.73 on average, from €4.26 to €29.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €12.73 that is €6K to €10K a year per listing.

Average price
€12.73under the $15 to $100 sweet spot
Price range
€4.26–€29.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
€6K–€10K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #11 within Hunde. It carries 7,452 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
94%
Out of stock, average day
5.9%
Average rank
#11in Hunde
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
7,452per listing
Listings tracked
51

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Schleppleine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

79

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

36%

Top 20: 76%

Open market

23%

  • Brand 126%
  • Brand 217%
  • Brand 316%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Schleppleine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Schleppleine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schleppleine254K/yr
  • schleppleine 10m für hunde208K/yr
  • schleppleine für kleine hunde110K/yr
  • schleppleine 5m114K/yr
  • hundeleine 5m82K/yr
  • schleppleine 20m für große hunde72K/yr
  • schleppleine 15m für hunde54K/yr
  • schleppleine hund28K/yr
  • langlaufleine für große hunde17K/yr
  • schleppleine 3m16K/yr

Reviews and returns

What reviews say buyers love and hate about Schleppleine

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Haltbarkeit”
2.4%of orders come back
“Nach 4 Monaten defekt”
A buyer, on “Haltbarkeit”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Schleppleine questions

Answered from the same tracked data.