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Schermaschine Pferd

Fail

Demand is soft, at -21.3% this quarter, so Schermaschine Pferd is a Fail.

Flapen Score
47
47 / 100
Ranks 469 of 683 Haustier niches · −5 vs the category median of 52
Market size
€267K/yr89K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
71%top-5 click share · 11 brands · 27 sellers

Flapen Score

Schermaschine Pferd against its category

The dotted line is the Haustier average. Past it, Schermaschine Pferd is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schermaschine Pferd market on Amazon at a glance

Shoppers on Amazon Germany searched for Schermaschine Pferd 89K times last year and spent an estimated €267K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €267K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
3.1%
Market size, estimated
€267Ka year
Peak month
November8.9× the quietest month
Top search term
schermaschine pferd61K searches a year

02 · Price

A sale here is worth €96.86.

Listings sell for €96.86 on average, from €32.36 to €180.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €96.86 that is €10K to €24K a year per listing.

Average price
€96.86inside the $15 to $100 sweet spot
Price range
€32.36–€180.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€10K–€24K
Returns
2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #21 within Pferde. It carries 268 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
7.1%
Average rank
#21in Pferde
Average rating
3.96 starsAmazon Germany average 4.37 stars
Average reviews
268per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Schermaschine Pferd products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

27

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • Brand 158%
  • Brand 210%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 11%)

Demand

Schermaschine Pferd search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Schermaschine Pferd search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schermaschine pferd61K/yr
  • schermaschine pferd akku12K/yr
  • pferdeschermaschine4K/yr
  • akku schermaschine pferd5K/yr
  • schermaschinen für pferde3K/yr
  • pferde schermaschine akku5K/yr

Reviews and returns

What reviews say buyers love and hate about Schermaschine Pferd

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Preis-Leistungs-Verhältnis”
15%of negative reviews mention “Haltbarkeit”
2.5%of orders come back
“Anfangs gut, nach 2 Mal schneiden jedoch Flop”
A buyer, on “Haltbarkeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Schermaschine Pferd questions

Answered from the same tracked data.