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Royal Canin Kitten

Fail

The top 5 brands take 100% of clicks, so Royal Canin Kitten is a Fail.

Flapen Score
48
48 / 100
Ranks 439 of 683 Haustier niches · −4 vs the category median of 52
Market size
€90K/yr40K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
62%top-5 click share · 2 brands · 42 sellers

Flapen Score

Royal Canin Kitten against its category

The dotted line is the Haustier average. Past it, Royal Canin Kitten is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Canin Kitten market on Amazon at a glance

Shoppers on Amazon Germany searched for Royal Canin Kitten 40K times last year and spent an estimated €90K. All 2 brands take every click. Demand peaks in Aug–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
6.6%
Market size, estimated
€90Ka year
Peak month
November2.4× the quietest month
Top search term
royal canin kitten30K searches a year

02 · Price

A sale here is worth €34.24.

Listings sell for €34.24 on average, from €10.08 to €74.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €34.24 that is €3K to €9K a year per listing.

Average price
€34.24inside the $15 to $100 sweet spot
Price range
€10.08–€74.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€3K–€9K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #444 within Katzen. It carries 820 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
42%
Out of stock, average day
0.0%
Average rank
#444in Katzen
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
820per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Royal Canin Kitten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 199%
  • Brand 21%

Demand

Royal Canin Kitten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Nov · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Royal Canin Kitten

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Haustierfreundlich”
50%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Zu teuer”
A buyer, on “Preis-Leistungs-Verhältnis”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Royal Canin Kitten questions

Answered from the same tracked data.