Is Pheromone Katzen profitable to sell on Amazon Germany?

Flapen scores Pheromone Katzen 56 out of 100 on Amazon Germany, a Maybe. Shoppers spend €182K a year across 24 tracked products. 4 of the 14 products launched in the last year cleared the first-year sales bar. Search demand grew -23.9% in the last 90 days.

How competitive is the Pheromone Katzen niche on Amazon Germany?

10 brands and 34 sellers compete in Pheromone Katzen on Amazon Germany. The top 5 Pheromone Katzen products take 53% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Pheromone Katzen?

Pheromone Katzen buyers on Amazon Germany complain most about Funktionalität insgesamt, Geruch, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

What does it cost to enter the Pheromone Katzen niche?

Pheromone Katzen sells for €22.47 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.54 to €51.34. The average product has 3,286 reviews, the count a new listing must catch up to.

Pheromone Katzen

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -23.9% this quarter, so Pheromone Katzen is a Maybe.

Filters Out of Stock

Flapen Score: 56
56 / 100Top 28% of 683 Haustier niches · +4 vs the category median of 52
Market size: €182K/yr102K searches / yr
90-day growth: -23.9%search demand this quarter
Competition: 53%top-5 click share · 10 brands · 34 sellers

Flapen Score

Pheromone Katzen against its category

The dotted line is the Haustier average. Past it, Pheromone Katzen is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Pheromone Katzen market on Amazon at a glance

Shoppers on Amazon Germany searched for Pheromone Katzen 102K times last year and spent an estimated €182K. The top 5 brands take 89% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €182K a year.

Searches, last 12 months: 102K
Growth, 90 days vs prior 90: -23.9%
Conversion, latest week: 8.0%
Market size, estimated: €182Ka year
Top search term: pheromone katzen45K searches a year

02 · Price

A sale here is worth €22.47.

Listings sell for €22.47 on average, from €7.54 to €51.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €22.47 that is €6K to €11K a year per listing.

Average price: €22.47inside the $15 to $100 sweet spot
Price range: €7.54–€51.34
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €6K–€11K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #29 within Katzen. It carries 3,286 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 96%
Out of stock, average day: 31.1%
Average rank: #29in Katzen
Average rating: 4.01 starsAmazon Germany average 4.37 stars
Average reviews: 3,286per listing
Listings tracked: 24

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 14
Successful launches: 4Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Pheromone Katzen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

Brand 148%
Brand 221%
Brand 39%
Brand 46%
Brand 54%
Brand 64%
Open — no brand owns it (4 brands, 8%)

Demand

Pheromone Katzen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep · busiest ÷ quietest = 11.4× · 10 of 12 months tracked

Search terms

Top Pheromone Katzen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

pheromone katzen45K/yr -31.8%6.5% conv.
katzen pheromone15K/yr -10.6%7.3% conv.
katzen beruhigung steckdose6K/yr -21.3%9.9% conv.
katzen pheromone steckdose6K/yr -35.4%10.6% conv.
pheromone katze3K/yr +33.7%8.6% conv.
katzen duftstecker3K/yr -30.0%4.6% conv.
pheromonstecker für katzen3K/yr -14.8%8.4% conv.
cat calm5K/yr +99.6%3.1% conv.
cat calming diffuser2K/yr -41.8%2.7% conv.
cat calm friends6K/yr +109.7%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Pheromone Katzen

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Beruhigend/Zahnen”

38%of negative reviews mention “Funktionalität insgesamt”

0.1%of orders come back

“Absolut wirkungslos”

A buyer, on “Funktionalität insgesamt”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Haustier niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Pheromone Katzen questions

Answered from the same tracked data.

Categories