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Pheromone Katzen

Pheromone Katzen shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 28% of 683 Haustier niches · +4 vs the category median of 52

Market size 37Growth 13Conversion 79Competition 53Returns 99Price range 81Avg price 94Brand share 27Review moat 32Quality gap 94
This niche Category average · 683 niches

Is Pheromone Katzen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pheromone Katzen is a €182K/yr Amazon Germany market (102K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 56/100.

Pheromone Katzen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.9% over the last 90 days and 8.0% of searches end in a purchase.

€182K

revenue / yr

Units sold / yr8K
Search volume / yr-23.9%102K
Conversion rate8.0%
Avg price€22.47

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers10 · 34
Top-5 product click share53%
Open market11%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement96%
New entrants (1y)14· 4 succeeded
Avg rating4.0★
Avg reviews3,286

Top Pheromone Katzen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€18K€36K€55K€73K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

34

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

8%

  • FELIWAY48%
  • Piuess21%
  • Jeweeio9%
  • Crenze6%
  • ProElobara4%
  • beaphar4%
  • Open — no brand owns it (4 brands, 8%)

Pheromone Katzen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume102KCVR8.0%Products24Brands10Top 5 Brands89%OOS Rate31.1%Rating4.0★Reviews3,286Avg BSR#29
13K8KSep '25Oct '25Dec '25Feb '26Mar '26May '26

Top Pheromone Katzen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pheromone katzen45K/yr
  • katzen pheromone15K/yr
  • katzen beruhigung steckdose6K/yr
  • katzen pheromone steckdose6K/yr
  • pheromone katze3K/yr
  • katzen duftstecker3K/yr
  • pheromonstecker für katzen3K/yr
  • cat calm5K/yr
  • cat calming diffuser2K/yr
  • cat calm friends6K/yr

What reviews say buyers love and hate about Pheromone Katzen

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Beruhigend/Zahnen23%

Katzenberuhigung

Haustierfreundlich18%

Feliway friends

Preis-Leistungs-Verhältnis12%

günstiger Preis

Benutzerfreundlichkeit10%

Die Handhabung ist super einfach

Qualität insgesamt10%

Super Produkt

What buyers complain about

87% of reviews
Funktionalität insgesamt38%

Absolut wirkungslos

Geruch18%

Stinkt, geht zurück

Preis-Leistungs-Verhältnis16%

Geldverschwendung

Heizung5%

Zudem wird der Stecker extrem heiß

Haltbarkeit3%

Hält keinen Monat

Pheromone Katzen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
62%
2Funktionalität insgesamt
18%
3beworben Vs Tatsächliches Produkt
6%
4Defekt Material/Teile
5%
5Auslaufsicher
4%

Common Pheromone Katzen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pheromone Katzen 56/100 on Amazon Germany — Worth a look. The niche generates €182K/yr across 24 tracked products. 4 of 14 products launched in the last 360 days are still selling. Search demand moved -23.9% over the last 90 days.
Pheromone Katzen buyers on Amazon Germany complain most about Funktionalität insgesamt, Geruch, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.1%.