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Pferdeleckerlis

strong incumbent ratings (4.7★) — Pferdeleckerlis doesn't clear our bar today.

Flapen Score

49
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Ranks 408 of 683 Haustier niches · −3 vs the category median of 52

Market size 40Growth 26Conversion 93Competition 47Returns 100Price range 53Avg price 29Brand share 29Review moat 88Quality gap 18
This niche Category average · 683 niches

Is Pferdeleckerlis profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pferdeleckerlis is a €206K/yr Amazon Germany market (189K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Pferdeleckerlis: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.0% over the last 90 days and 11.5% of searches end in a purchase.

€206K

revenue / yr

Units sold / yr25K
Search volume / yr+1.0%189K
Conversion rate11.5%
Avg price€9.42

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 33
Top-5 product click share57%
Open market13%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement48%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews242

Top Pferdeleckerlis products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

€0€21K€41K€62K€82K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

33

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

9%

  • Kerbl59%
  • PANTO8%
  • Speed horsecare with passion EST. 19638%
  • Josera7%
  • Delizia5%
  • Krauterie4%
  • Open — no brand owns it (4 brands, 9%)

Pferdeleckerlis demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume189KCVR11.5%Products21Brands10Top 5 Brands87%OOS Rate0.0%Rating4.7★Reviews242Avg BSR#18
7K5KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Pferdeleckerlis search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pferdeleckerlis85K/yr
  • pferde leckerlies32K/yr
  • leckerli pferd23K/yr
  • pferdeleckerlies für pferde13K/yr
  • leckerlies pferd7K/yr
  • leckerlis pferd6K/yr
  • pferdeleckerlis ohne zucker4K/yr
  • pferde leckerli6K/yr
  • pferdeleckerli5K/yr
  • pferdeleckerlies5K/yr

What reviews say buyers love and hate about Pferdeleckerlis

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Geschmack insgesamt53%

Lieblingssnack

Qualität insgesamt10%

Super Qualität, mein Pferd frisst sie gerne

Preis-Leistungs-Verhältnis10%

Super Preis-Leistung

Geruch8%

Die riechen sooooo schön

Gesamtgröße5%

Wird toll angenommen und perfekte Größe

What buyers complain about

75% of reviews
Geruch50%

für mich riechen sie etwas komisch :D

Qualität insgesamt25%

Gut, billig hergestellt

Common Pferdeleckerlis questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pferdeleckerlis 49/100 on Amazon Germany — Skip it. The niche generates €206K/yr across 21 tracked products. Search demand moved +1.0% over the last 90 days.
Search demand for Pferdeleckerlis on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.9× the quietest.