pferdeleckerlis
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Great242.33avg incumbent reviews — the moat a new listing must climb
Price range
Good€3.40–€27.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay€206K€206K/yr · 189K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.42avg listing price — sweet spot $15–$100
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon Germany niche tracking, pferdeleckerlis is a €206K/yr Amazon Germany market (189K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
pferdeleckerlis market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- €188K–€236K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 48%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
33
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
9%
- Kerbl59%
- PANTO8%
- Speed horsecare with passion EST. 19638%
- Josera7%
- Delizia5%
- Krauterie4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top pferdeleckerlis search terms
- pferdeleckerlis85K/yr
- pferde leckerlies32K/yr
- leckerli pferd23K/yr
- pferdeleckerlies für pferde13K/yr
- leckerlies pferd7K/yr
- leckerlis pferd6K/yr
- pferdeleckerlis ohne zucker4K/yr
- pferde leckerli6K/yr
- pferdeleckerli5K/yr
- pferdeleckerlies5K/yr
Top pferdeleckerlis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kerbl Delizia Belohnungswürfel Classic (für Pferde 3 kg Eimer Geschmacksrichtung Apfel mit natürlichem Gehalt an Mineralstoffen Pferdesnack) 325008 orange
Kerbl€7.924.7★1,661 rev
Delizia Belohnungswürfel Classic Pferdefutter Ergänzungsfutter 1kg/Beutel Banane Pferde Mineralstoffe Vitamine
Kerbl€3.404.8★84 rev
Delizia Belohnungswürfel Classic Pferdefutter Ergänzungsfutter 1kg/Beutel Apfel Pferde Mineralstoffe Vitamine
Kerbl€3.424.7★227 rev
Delizia Belohnungswürfel Classic Pferdefutter Ergänzungsfutter 1kg/Beutel Himbeere Pferde Mineralstoffe Vitamine
Kerbl€3.454.7★86 rev
PANTO Leckerli Mix für Pferde Apfel & Karotte 3 2 kg leckere Belohnung für Pferde und Ponys in Pelletform Zwei Sorten Pferdeleckerlis Pferdefutter Ergänzung
PANTO€16.834.5★405 rev
Newest
by launch date
Delizia 1 Beutel Candy Belohnungswürfel 600g/Beutel Honig/Mango für Pferde mit Früchten und Kräutern hochwertige und natürliche Zutaten
Delizia€3.8056 rev
Delizia 1 Beutel Candy Belohnungswürfel 600g/Beutel Erdbeere/Minze für Pferde mit Früchten und Kräutern hochwertige und natürliche Zutaten
Delizia€3.6628 rev
Krauterie Wildkräuter Pferdeleckerlis in Spitzenqualität (1000 g) naturbelassen Pferde Leckerli fürs tägliche Training und zum Clickern aus Liebe zu Deinem Pferd
Krauterie€13.32102 rev
Eggersmann Lecker Bricks 7er Set Pferdeleckerlis Mix Verschiedene Sorten Leckerlimix für Pferde und Ponies 7 x 1 kg
Eggersmann Mein Pferdefutter€27.64100 rev
Speed Delicious speedies Mix-it Leckerli-Mix für Pferde und Ponys vielseitiges Geschmacks-Trio Beste Zutaten einfach praktisch (1 kg)
Speed horsecare with passion EST. 1963€3.7086 rev
Trending
90-day click momentum
JOSERA Smoothie - Pferdeleckerli (1 x 900 g) | gesunde Lein-Fellglanz Pferdeleckerlis | sehr gute Akzeptanz | 1er Pack
Josera€4.914.6★
Delizia Belohnungswürfel Classic Pferdefutter Ergänzungsfutter 1kg/Beutel Apfel Pferde Mineralstoffe Vitamine
Kerbl€3.424.7★
Speed Delicious speedies Pure Apple Pferdeleckerli mit Apfelgeschmack getreidefrei Beste Zutaten einfach praktisch (1 kg)
Speed horsecare with passion EST. 1963€4.004.6★
PANTO Leckerli Mix für Pferde Apfel & Karotte 3 2 kg leckere Belohnung für Pferde und Ponys in Pelletform Zwei Sorten Pferdeleckerlis Pferdefutter Ergänzung
PANTO€16.834.5★
Delizia Belohnungswürfel Classic Pferdefutter Ergänzungsfutter 1kg/Beutel Banane Pferde Mineralstoffe Vitamine
Kerbl€3.404.8★
What buyers say about pferdeleckerlis
What buyers praise and complain about, mined from review topics.What buyers love
“Lieblingssnack”
“Super Qualität, mein Pferd frisst sie gerne”
“Super Preis-Leistung”
“Die riechen sooooo schön”
“Wird toll angenommen und perfekte Größe”
“Pferd isst sie gerne”
“Lagen wie auf dem Bild so im Karton”
“habe alle verschenkt”
“Gute Leckerlis”
“Sehr frisch”
What buyers complain about
“für mich riechen sie etwas komisch :D”
“Gut, billig hergestellt”
Common questions
- Is pferdeleckerlis profitable to sell on Amazon Germany?
- The niche generates €206K/yr across 21 tracked products. 90-day search growth is +1.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the pferdeleckerlis niche?
- 10 brands and 33 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in pferdeleckerlis?
- Top complaints mined from reviews: Geruch, Qualität insgesamt. The return rate is 0.0%.
- When does demand for pferdeleckerlis peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the pferdeleckerlis niche?
- Listings span €3.40–€27.95; the average listing price is €9.42 (sweet spot $15–$100). The average incumbent carries 242 reviews — the moat a new listing must climb.