Is pferdefutter profitable to sell on Amazon Germany?

The niche generates €113K/yr across 48 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the pferdefutter niche?

19 brands and 46 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in pferdefutter?

Top complaints mined from reviews: Gesamtgröße, Inhaltsstoffe – insgesamt, Textur/Konsistenz – insgesamt. The return rate is 0.0%.

When does demand for pferdefutter peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the pferdefutter niche?

Listings span €16.31–€50.04; the average listing price is €27.90 (sweet spot $15–$100). The average incumbent carries 147 reviews — the moat a new listing must climb.

pferdefutter

Worth a look

Shows low returns (0.0%), but soft demand (-21.6% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible€27.90

avg listing price — sweet spot $15–$100

Price range

Incredible€16.31–€50.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great146.85

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay€113K

€113K/yr · 93K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, pferdefutter is a €113K/yr Amazon Germany market (93K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

pferdefutter market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: €112K–€140K; units × avg price
Conversion rate: 4.4%
Avg BSR: #206
Page quality: 0%
Prime: 13%
Sponsored: 67%
Out of stock: 1.5%
Avg brand age: 96 months
Avg seller age: 189 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

37%

Top 20: 75%

Open market

16%

Eggersmann Mein Pferdefutter41%
deuka14%
Josera12%
Riderspartner7%
deukavallo5%
Agrobs4%
Open — no brand owns it (13 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top pferdefutter search terms

pferdefutter35K/yr -22.9%2.1% conv.
pferdemüsli13K/yr -13.5%6.4% conv.
müsli pferd9K/yr -14.5%4.4% conv.
eggersmann pferdefutter9K/yr -29.9%4.7% conv.
pferdefutter getreidefrei7K/yr -20.5%2.4% conv.
pferde futter6K/yr -26.0%0.6% conv.
pferde müsli6K/yr -22.9%3.7% conv.
pferdefutter senior4K/yr -34.4%3.1% conv.
eggersmann3K/yr -11.9%0.7% conv.

All search terms

Top pferdefutter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

30 kg Deukavallo Pferdemüsli XXL

deuka€31.714.9★163 rev

Eggersmann EMH F-Müsli - Pferdemüsli Kraftfutter ohne Hafer für Pferde - 20kg Natürliches Pferdefutter mit ausgewogenen Nährstoffen

Eggersmann Mein Pferdefutter€24.954.7★190 rev

Riderspartner Kräutermüsli 20 kg

Riderspartner€16.314.6★73 rev

Eggersmann EMH Struktur getreidefrei 20 kg - stärke- und zuckerreduziertes Pferdefutter

Eggersmann Mein Pferdefutter€29.324.7★85 rev

Eggersmann EMH F-Müsli - Pferdemüsli Kraftfutter ohne Hafer für Pferde - 25kg Natürliches Pferdefutter mit ausgewogenen Nährstoffen

Eggersmann Mein Pferdefutter€27.724.7★190 rev

Newest

by launch date

TOP-Futtermittel | deukavallo Top Mix | 20 kg

Generisch€23.481 rev

2mo ago

ALL-WIN Horse Colorado Müsli 15 kg | Haferfreies Pferdefutter | mit Apfel Banane & Kräutern | Hohe Schmackhaftigkeit Ergänzungsfuttermittel für Vitalität & Glanz

ALL-WIN€31.6723 rev

11mo ago

Eggersmann Mein Pferdefutter Sensitiv Müsli getreidefrei 15 kg stärke- & zuckerreduziert Ideal bei Cushing EMS PSSM & Hufrehe Pferdemüsli ohne Luzernefasern mit hohem Strukturanteil

Eggersmann Mein Pferdefutter€37.704 rev

1y ago

Scar Pferdefutter 20 kg Vital Horse Manege Müsli Vollkorn Melassiert Mineralien

Scar€21.076 rev

1y ago

deukavallo Top Mix | Leicht verdauliches Krippenfutter| 20kg

deukavallo€23.134 rev

1y ago

What buyers say about pferdefutter

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt40%

“Super Ware”

Geruch18%

“Das Futter riecht so lecker”

Preis-Leistungs-Verhältnis11%

“Preisleistung super”

Geschmack insgesamt11%

“schmeckt”

Haustierfreundlich5%

“Pferd frisst er gerne”

Feucht/Trocken3%

“Gut getrocknet”

Inhaltsstoffe – insgesamt3%

“Gutes Futter für Seniopferde”

Benutzerfreundlichkeit3%

“lässt sich einfach dosieren”

Funktionalität insgesamt2%

“Hat reibungslos geklappt”

beworben Vs Tatsächliches Produkt2%

“Alles wie beschrieben”

What buyers complain about

Gesamtgröße17%

“Die Fasern in den Heucobs sind m. E. für Pferde zu kurz”

Inhaltsstoffe – insgesamt17%

“Mit gefallen ein paar Inhaltsstoffe nicht so gut”

Textur/Konsistenz – insgesamt17%

“Das gelieferte Futter entsprach weder der Beschreibung noch den Produktbildern: Statt der erwarteten Struktur und wertiger Komponenten bestand der Sack fast nur aus einer mehlartigen Konsistenz mit wenig Struktur, also wirklich wenig Kaubarem”

Preis-Leistungs-Verhältnis8%

“Ein bisschen teuer”

Geschmack8%

“Wirkung super geschmacklich nicht ganz so toll”

Geruch8%

“es überhaupt nicht duftet nach Wald oder Wiese.”

Einfaches Kauen/Schlucken8%

“also wirklich wenig Kaubarem.”

Geschmack insgesamt8%

“Wirkung super geschmacklich nicht ganz so toll”

Common questions

Is pferdefutter profitable to sell on Amazon Germany?: The niche generates €113K/yr across 48 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the pferdefutter niche?: 19 brands and 46 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in pferdefutter?: Top complaints mined from reviews: Gesamtgröße, Inhaltsstoffe – insgesamt, Textur/Konsistenz – insgesamt. The return rate is 0.0%.
When does demand for pferdefutter peak?: Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the pferdefutter niche?: Listings span €16.31–€50.04; the average listing price is €27.90 (sweet spot $15–$100). The average incumbent carries 147 reviews — the moat a new listing must climb.

pferdefutter

pferdefutter market data

Competition & brand share

Demand & seasonality

Top pferdefutter search terms

Top pferdefutter products on Amazon

Top sellers

Newest

Trending

What buyers say about pferdefutter

What buyers love

What buyers complain about

Common questions

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