pferdebürste
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great169.93avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.07avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay€4.94–€20.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Market size
Bad€34K€34K/yr · 89K searches
According to Flapen's Amazon Germany niche tracking, pferdebürste is a €34K/yr Amazon Germany market (89K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
pferdebürste market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- €28K–€33K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 47%
- Out of stock
- 4.3%
- Avg brand age
- 52 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
53
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
14%
- Kerbl51%
- RL2411%
- START ENJOY THE RIDE8%
- NETPROSHOP7%
- QWORK5%
- WALDHAUSEN4%
- Open — no brand owns it (8 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.6×
Top pferdebürste search terms
- magic brush pferd30K/yr
- pferdebürste20K/yr
- magic brush14K/yr
- pferde bürsten9K/yr
- bürste pferd7K/yr
- pferdebürsten7K/yr
- pferde bürste2K/yr
Top pferdebürste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kerbl Original Magic Brush Bürstensets Pferdebürste Pferdepflege Massagebürste Jellyfish 3er Set
Kerbl€15.044.4★268 rev
Kerbl Weich Pflege und Komfort Zauberpinsel 300 g Türkis
Kerbl€7.934.5★142 rev
Kerbl MagicBrush Pink Pony
Kerbl€8.724.6★85 rev
RL24 - Bürstenset (3-teilig) MagicBrush | Hufkratzer für Pferde | für hartnäckigen Schmutz | Pferdebürste für Fellwechsel | reinigt den Hufstrahl | Pferde Zubehör | Edition Wildberry recycled
RL24€18.964.6★60 rev
QWORK Doppelseitiger Striegel Pferdebürste 4 Ringen mit Soft Touch Griff
QWORK€6.744.6★310 rev
Newest
by launch dateKerbl Original Magic Brush Bürstensets Pferdebürste Pferdepflege Massagebürste Jellyfish 3er Set
Kerbl€15.04268 rev
RL24 - Bürstenset (3-teilig) MagicBrush | Hufkratzer für Pferde | für hartnäckigen Schmutz | Pferdebürste für Fellwechsel | reinigt den Hufstrahl | Pferde Zubehör | Edition Wildberry recycled
RL24€18.9660 rev
MagicBrush Bürstenset Cornflowers recycelt
Konege€12.452 rev
MagicBrush Dog Soft Hundebürste Fellbürste Sandstorm 16 5x6 5x3cm Kunststoff ultraweiche Quadro Borsten maschinenwaschbar
Kerbl€5.5761 rev
START Flexibel Pferdebürste - Magic - Leichte biegsame Kunststoffbürste für effektive Fellpflege & Schmutzentfernung bei Pferd (Violett)
START ENJOY THE RIDE€6.7914 rev
Trending
90-day click momentum
Lebrüke Trockenbürste Badebürste - Mit praktischer Aufbewahrungstasche - Perfekt zum entfernen von abgestorbener Haut - Peeling Körperbürste Peelingbürste
Lebrüke€4.944.5★
MagicBrush Bürstenset Cornflowers recycelt
Konege€12.455.0★
Fellglanzbürste Covalliero
Kerbl€8.023.6★
fellschön Fellwechselhelfer magenta-pink
fellschön€20.914.8★
START Flexibel Pferdebürste - Magic - Leichte biegsame Kunststoffbürste für effektive Fellpflege & Schmutzentfernung bei Pferd (Königsblau)
START ENJOY THE RIDE€6.674.2★
What buyers say about pferdebürste
What buyers praise and complain about, mined from review topics.What buyers love
“So wie es sein soll”
“Effiziente Hunde-Duschbürste mit sparsamer Shampoo-Nutzung”
“Super Bürsten”
“Einfach nur super”
“schön weich und einfach zu reinigen”
“Einfach, effizient”
“Was ist weich”
“Das Ding ist jeden Cent wert”
“Katze liebt diese Bürste”
“angenehm”
What buyers complain about
“Nur leider lösten sich nach kurzer Zeit bei meiner schon die ersten Borsten ab”
“Für mich war die Qualität des Artikels sehr enttäuschend”
“Zu weich - früher mal besser”
Top return reasons
Common questions
- Is pferdebürste profitable to sell on Amazon Germany?
- The niche generates €34K/yr across 30 tracked products. 90-day search growth is -18.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the pferdebürste niche?
- 14 brands and 53 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in pferdebürste?
- Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Weiches Gefühl. The return rate is 0.6%.
- When does demand for pferdebürste peak?
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- What does it cost to enter the pferdebürste niche?
- Listings span €4.94–€20.91; the average listing price is €11.07 (sweet spot $15–$100). The average incumbent carries 170 reviews — the moat a new listing must climb.