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Panacur

Fail

The top 5 brands take 100% of clicks, so Panacur is a Fail.

Flapen Score
49
49 / 100
Ranks 408 of 683 Haustier niches · −3 vs the category median of 52
Market size
€443K/yr130K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
87%top-5 click share · 4 brands · 30 sellers

Flapen Score

Panacur against its category

The dotted line is the Haustier average. Past it, Panacur is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Panacur market on Amazon at a glance

Shoppers on Amazon Germany searched for Panacur 130K times last year and spent an estimated €443K. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €443K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
11.0%
Market size, estimated
€443Ka year
Top search term
canikur pro hund57K searches a year

02 · Price

A sale here is worth €30.83.

Listings sell for €30.83 on average, from €15.25 to €58.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €30.83 that is €23K to €31K a year per listing.

Average price
€30.83inside the $15 to $100 sweet spot
Price range
€15.25–€58.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
€23K–€31K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #128 within Hunde. It carries 667 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
80%
Out of stock, average day
0.5%
Average rank
#128in Hunde
Average rating
4.66 starsAmazon Germany average 4.37 stars
Average reviews
667per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Panacur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 210%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Panacur search demand

Weekly searches over the year. Pick a range.

3K2KApr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Panacur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canikur pro hund57K/yr
  • panacur hund25K/yr
  • panacur23K/yr
  • canikur pro12K/yr
  • canikur pro katze10K/yr
  • entericream hund3K/yr

Reviews and returns

What reviews say buyers love and hate about Panacur

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “beworben Vs Tatsächliches Produkt”
30%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schmecken tut sie offenbar weniger, da die Paste eher widerwillig genommen wird (ein untermogeln ins Futter klappt leider nicht und wird dann strikt verweigert),”
A buyer, on “Geschmack insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Panacur questions

Answered from the same tracked data.