Is napfunterlage profitable to sell on Amazon Germany?

The niche generates €139K/yr across 24 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (38/100).

How competitive is the napfunterlage niche?

20 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in napfunterlage?

Top complaints mined from reviews: Gesamtgröße, Dicke, Einfache Reinigung. The return rate is 1.3%.

When does demand for napfunterlage peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the napfunterlage niche?

Listings span €4.85–€17.17; the average listing price is €8.59 (sweet spot $15–$100). The average incumbent carries 4,327 reviews — the moat a new listing must climb.

napfunterlage

Skip it

Prices mostly outside the sweet spot ($4.85–$17.17) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay€139K

€139K/yr · 566K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,326.88

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€8.59

avg listing price — sweet spot $15–$100

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Price range

Bad€4.85–€17.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, napfunterlage is a €139K/yr Amazon Germany market (566K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 38/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

napfunterlage market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: €129K–€172K; units × avg price
Conversion rate: 2.9%
Avg BSR: #26
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.3%
Avg brand age: 24 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

23%

Conlun30%
MateeyLife22%
Reopet8%
OHMO6%
Joytale6%
AUDWUD4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top napfunterlage search terms

napfunterlage hund121K/yr -6.8%1.6% conv.
napfunterlage katzen117K/yr -11.2%2.2% conv.
napfunterlage65K/yr -12.4%1.4% conv.
hundenapf unterlage36K/yr -12.4%2.2% conv.
futtermatte katzen31K/yr -14.4%3.0% conv.
futtermatte hund20K/yr -17.4%2.2% conv.
unterlage katzennapf18K/yr -12.4%3.2% conv.
futterunterlage katze20K/yr -15.9%2.4% conv.
unterlage hundenapf18K/yr -11.4%3.2% conv.
futtermatte16K/yr -14.3%1.6% conv.

All search terms

Top napfunterlage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MateeyLife Napfunterlage Hund Groß Napfunterlage Katzen Hundenapf Kleine Hunde Silikon Unterlage Hundenapf Grosse Hunde rutschfeste Unterlage Katzennapf Katzen Futternapf Matte 45 x 30 cm

MateeyLife€8.254.7★6,775 rev

Conlun Hunde Futtermatte Katzen Futtermatte Rutschfestes Design 100% wasserdichte Haustierfutter Matte erhöhter Rand um EIN Auslaufen von Wasser oder Lebensmitteln zu vermeiden spülmaschinenfest

Conlun€6.634.5★3,103 rev

Conlun Napfunterlage Hund 1 2cm Hohe Ränder Futtermatte Katzen zur Vermeidung von Verschüttungen BPA-Freie Silikonmatte mit Rand Gummi-Hundenapf Unterlage für Futter- und Wassernäpfe(Beige 48x30 cm)WT

Conlun€6.104.6★1,396 rev

Reopet Silikon-Futtermatten für Haustiere - wasserdichte Hunde- und Katzenplatzmatten mit erhöhten Rändern - Hunde- und Katzennapfmatten - Wählen Größen

Reopet€7.324.6★45,614 rev

OHMO Napfunterlage für Kleine Hunde und Katze 46x25cm Unterlage für Katzennapf rutschfeste Futterunterlage aus Silikon Wasserdicht Beige

OHMO€6.744.6★6,583 rev

Newest

by launch date

Napfunterlage Hund & Katze 2er Set Silikon 26x26 cm wasserfeste Futtermatte leicht zu reinigende Fressnapf-Unterlage abgerundetes Quadrat Hundenapf Unterlage & Katzennapf Unterlage

zeostmont€10.5512 rev

4mo ago

Napfunterlage Hund BPA-Freie Silikonmatte mit Rand Gummi-Hundenapf Unterlage für Futter- und Wassernäpfe Oval Stilvolle Minimalistische Haustiermatte 48L*28B*1.5H cm Hält Zwei Hundenäpfe

Rusudiy€12.4921 rev

6mo ago

2 STK Napfunterlage Katzen Hund rutschfeste Silikon Unterlage Futtermatte Katzen Hundenapf Unterlage wasserdichte Futterunterlage Katze Hund für Futternapf Fütterungsmatte mit Rand Grau/48 x 30 cm

SGYKJ€6.0964 rev

7mo ago

SARTNP Napfunterlage Hund Gummirücken Napfunterlage Katzen Wasserabsorbierend Hundenapf Kleine Hunde rutschfeste Unterlage Hundenapf Futtermatte (Dark Grey-Heart Paws 30 x 50 cm)

SARTNP€10.4667 rev

7mo ago

ITClosud 2 stück Wasserfeste Silikon Futtermatte für Hunde und Katzen Silikonmatte Hundenapf Futternapf Unterlage Quadratisches Futtertablett wasserdichte rutschfeste Fressnapf 26 * 26cm

ITClosud€10.5525 rev

8mo ago

What buyers say about napfunterlage

What buyers praise and complain about, mined from review topics.

What buyers love

Einfache Reinigung24%

“leicht zu reinigen,”

Qualität insgesamt15%

“Super Qualität”

beworben Vs Tatsächliches Produkt11%

“Erfüllt die Anforderungen”

Griff8%

“rutschfest”

Gesamtgröße6%

“Passt”

Preis-Leistungs-Verhältnis5%

“Super, auch vom Preis”

Materialqualität4%

“Material: Das Silikon ist pflegeleicht”

Benutzerfreundlichkeit4%

“leicht zu reinigen,”

Haustierfreundlich3%

“Katzenfreundlich”

Wasserbeständigkeit3%

“Silikonunterlage Wasserfest”

What buyers complain about

Gesamtgröße15%

“Kleiner als erwartet”

Dicke12%

“Das Material ist so dünn”

Einfache Reinigung10%

“Ist super nur nicht ganz so leicht zu reinigen”

Qualität insgesamt10%

“Flop”

Griff6%

“Kein Antirutsch”

Materialqualität5%

“Schnell brüchiges Material nach 2 Wochen”

Wasserfluss4%

“das Wasser kann leicht von der Matte runter laufen.”

Geruch3%

“Der Geruch: Puh”

Dünn3%

“Dünner als erwartet”

beworben Vs Tatsächliches Produkt3%

“Fotos täuschen etwas”

Top return reasons

Gesamtgröße61%

Farbe10%

Dünn6%

Qualität insgesamt5%

Geruch4%

Materialqualität4%

beworben Vs Tatsächliches Produkt2%

Funktionalität insgesamt2%

Griff1%

Fluchtsicher1%

Common questions

Is napfunterlage profitable to sell on Amazon Germany?: The niche generates €139K/yr across 24 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (38/100).
How competitive is the napfunterlage niche?: 20 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in napfunterlage?: Top complaints mined from reviews: Gesamtgröße, Dicke, Einfache Reinigung. The return rate is 1.3%.
When does demand for napfunterlage peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the napfunterlage niche?: Listings span €4.85–€17.17; the average listing price is €8.59 (sweet spot $15–$100). The average incumbent carries 4,327 reviews — the moat a new listing must climb.