Is Matatabi Stick Katze profitable to sell on Amazon Germany?

Flapen scores Matatabi Stick Katze 58 out of 100 on Amazon Germany, a Maybe. Shoppers spend €182K a year across 39 tracked products. 1 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -27.9% in the last 90 days.

How competitive is the Matatabi Stick Katze niche on Amazon Germany?

19 brands and 22 sellers compete in Matatabi Stick Katze on Amazon Germany. The top 5 Matatabi Stick Katze products take 43% of clicks, and the top 5 brands take 77%.

What do buyers complain about in Matatabi Stick Katze?

Matatabi Stick Katze buyers on Amazon Germany complain most about Geruch, Preis-Leistungs-Verhältnis, and Funktionalität insgesamt. An estimated 0.5% of orders come back.

When does demand for Matatabi Stick Katze peak?

Search demand for Matatabi Stick Katze on Amazon Germany peaks in Jul–Oct, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Matatabi Stick Katze niche?

Matatabi Stick Katze sells for €16.54 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €1.03 to €59.62. The average product has 713 reviews, the count a new listing must catch up to.

Matatabi Stick Katze

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -27.9% this quarter, so Matatabi Stick Katze is a Maybe.

Flapen Score: 58
58 / 100Top 19% of 683 Haustier niches · +6 vs the category median of 52
Market size: €182K/yr144K searches / yr
90-day growth: -27.9%search demand this quarter
Competition: 43%top-5 click share · 19 brands · 22 sellers

Flapen Score

Matatabi Stick Katze against its category

The dotted line is the Haustier average. Past it, Matatabi Stick Katze is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Matatabi Stick Katze market on Amazon at a glance

Shoppers on Amazon Germany searched for Matatabi Stick Katze 144K times last year and spent an estimated €182K. The top 5 brands take 77% of clicks. Demand peaks in Jul–Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €182K a year.

Searches, last 12 months: 144K
Growth, 90 days vs prior 90: -27.9%
Conversion, latest week: 7.6%
Market size, estimated: €182Ka year
Peak month: October2.3× the quietest month
Top search term: lucy balu52K searches a year

02 · Price

A sale here is worth €16.54.

Listings sell for €16.54 on average, from €1.03 to €59.62. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €16.54 that is €2K to €4K a year per listing.

Average price: €16.54inside the $15 to $100 sweet spot
Price range: €1.03–€59.62
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€4K
Returns: 0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #51 within Katzen. It carries 713 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 87%
Out of stock, average day: 4.1%
Average rank: #51in Katzen
Average rating: 4.35 starsAmazon Germany average 4.37 stars
Average reviews: 713per listing
Listings tracked: 39

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 1Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Matatabi Stick Katze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

19%

Brand 144%
Brand 213%
Brand 310%
Brand 45%
Brand 55%
Brand 64%

Demand

Matatabi Stick Katze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Matatabi Stick Katze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

lucy balu52K/yr -25.8%1.5% conv.
matatabi stick katze22K/yr -21.3%12.4% conv.
katzenminze sticks17K/yr -40.6%10.6% conv.
lucybalu11K/yr -25.3%1.1% conv.
matatabi11K/yr -21.7%5.0% conv.
matabi sticks katze10K/yr -11.2%12.6% conv.
katzen kaustangen7K/yr -39.6%9.1% conv.
kaustangen katze6K/yr -38.8%9.6% conv.
kausticks für katzen4K/yr -26.0%5.9% conv.
matatabi sticks4K/yr -52.0%8.7% conv.

Reviews and returns

What reviews say buyers love and hate about Matatabi Stick Katze

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Haustierfreundlich”

20%of negative reviews mention “Geruch”

0.5%of orders come back

“Diese Kauhölzer stinken stark nach Chemie”

A buyer, on “Geruch”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Matatabi Stick Katze questions

Answered from the same tracked data.

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