Mash
FailDemand is soft, at -29.5% this quarter, so Mash is a Fail.
- Flapen Score
- 49 / 100Ranks 408 of 683 Haustier niches · −3 vs the category median of 5249
- Market size
- €107K/yr111K searches / yr
- 90-day growth
- -29.5%search demand this quarter
- Competition
- 52%top-5 click share · 13 brands · 40 sellers
Flapen Score
Mash against its category
The dotted line is the Haustier average. Past it, Mash is stronger. Inside it, weaker.
Market
The Mash market on Amazon at a glance
Shoppers on Amazon Germany searched for Mash 111K times last year and spent an estimated €107K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €107K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -29.5%
- Conversion, latest week
- 3.8%
- Market size, estimated
- €107Ka year
- Top search term
- mash63K searches a year
02 · Price
A sale here is worth €25.05.
Listings sell for €25.05 on average, from €14.06 to €37.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €25.05 that is €3K to €6K a year per listing.
- Average price
- €25.05inside the $15 to $100 sweet spot
- Price range
- €14.06–€37.46
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €3K–€6K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
32% of listings pay for placement with sponsored ads. 9% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #853 within Pferde. It carries 129 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 9%
- Out of stock, average day
- 2.8%
- Average rank
- #853in Pferde
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 129per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Mash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Agrobs Alpengrün Mash 1er Pack (1 x 15000 g)
- Price
- €36.30
- Rating
- 4.7/5
- Reviews
- 303
- Age
- 12y ago

JOSERA Mash Rapid (1 x 15 kg) | Premium Pferdefutter Mash | Pferdefutter mit Leinsamen | hochwertige Mineralisierung |bester Fellglanz und stabile Hufe | 1er Pack
- Price
- €25.98
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 5y ago

St. Hippolyt Irish Mash 15 kg
- Price
- €25.66
- Rating
- 4.7/5
- Reviews
- 311
- Age
- 15y ago

Agrobs Alpengrün Mash 5 kg Nachfüllpack - Getreidefrei - Für Pferde - Tierbedarf
- Price
- €16.90
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 3y ago

Speed Green Herbs Mash 3 5 kg Pferdefutter mit wertvollen Kräutern melassefrei ohne Zuckerzusatz wohltuendem Inhalier-Effekt getreidestärkereduziert Made in Germany
- Price
- €16.65
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 4y ago
Trending
estimated 90-day click momentum
TShirt-People MASH 4077 T-Shirt Herren XXL Khaki
- Price
- €18.47
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 10y ago

Happy Horse Gastro Mash | Getreidefreies Mash für Pferde mit empfindlichem Magen | 5kg | Mit Kamille Ingwer & Leinsamen | Magenschonend & Leicht verdaulich | Ohne Zusätze & Zucker
- Price
- €22.53
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

St. Hippolyt Glyx Mash 15 kg
- Price
- €35.61
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 10y ago

JOSERA Mash Rapid (1 x 15 kg) | Premium Pferdefutter Mash | Pferdefutter mit Leinsamen | hochwertige Mineralisierung |bester Fellglanz und stabile Hufe | 1er Pack
- Price
- €25.98
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 5y ago

deukavallo Wiesenmash | Getreidefreies Mash zur Unterstützung von Magen und Stoffwechsel | 10 kg
- Price
- €24.98
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago
Newest
by launch date
deukavallo Wiesenmash | Getreidefreies Mash zur Unterstützung von Magen und Stoffwechsel | 10 kg
- Price
- €24.98
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 1y ago

Agrobs Alpengrün Mash 5 kg Nachfüllpack - Getreidefrei - Für Pferde - Tierbedarf
- Price
- €16.90
- Rating
- 4.8/5
- Reviews
- 39
- Age
- 3y ago

Speed Green Herbs Mash 3 5 kg Pferdefutter mit wertvollen Kräutern melassefrei ohne Zuckerzusatz wohltuendem Inhalier-Effekt getreidestärkereduziert Made in Germany
- Price
- €16.65
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 4y ago

Speed RED Apple Mash 2 5 kg vielfältiges Pferdefutter aus bestem Getreide mit leckeren Apfelstückchen und vitalstoffreicher Rote Bete besonders bekömmlich Made in Germany
- Price
- €16.54
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 4y ago

Happy Horse Gastro Mash | Getreidefreies Mash für Pferde mit empfindlichem Magen | 5kg | Mit Kamille Ingwer & Leinsamen | Magenschonend & Leicht verdaulich | Ohne Zusätze & Zucker
- Price
- €22.53
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
40
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 98%
Open market
18%
- Agrobs32%
- St. Hippolyt16%
- Josera13%
- Speed horsecare with passion EST. 196312%
- TShirt-People5%
- Eggersmann Mein Pferdefutter4%
- Open — no brand owns it (7 brands, 18%)
Demand
Mash search demand
Weekly searches over the year. Pick a range.
Search terms
Top Mash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mash63K/yr
- mash pferd38K/yr
- agrobs alpengrün mash7K/yr
- alpengrün mash3K/yr
Reviews and returns
What reviews say buyers love and hate about Mash
We read the reviews and the return reasons for every product selling here.
“teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









