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Magnesium Pferd

Magnesium Pferd shows low returns (0.1%), but soft demand (-11.0% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 32% of 683 Haustier niches · +3 vs the category median of 52

Market size 35Growth 20Conversion 94Competition 43Returns 100Price range 95Avg price 95Brand share 44Review moat 95Quality gap 28
This niche Category average · 683 niches

Is Magnesium Pferd profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Magnesium Pferd is a €167K/yr Amazon Germany market (51K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 55/100.

Magnesium Pferd: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.0% over the last 90 days and 11.9% of searches end in a purchase.

€167K

revenue / yr

Units sold / yr5K
Search volume / yr-11.0%51K
Conversion rate11.9%
Avg price€27.62

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers12 · 29
Top-5 product click share59%
Open market21%
Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement61%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews95

Top Magnesium Pferd products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€17K€25K€33K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

29

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

16%

  • VitPet+28%
  • Pharmox23%
  • Equipower13%
  • Annimally8%
  • Pferdegold6%
  • Scheidler horse-direkt5%
  • Open — no brand owns it (6 brands, 16%)

Magnesium Pferd demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR11.9%Products18Brands12Top 5 Brands79%OOS Rate2.3%Rating4.6★Reviews95Avg BSR#109
1K800Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Magnesium Pferd search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magnesium pferd39K/yr
  • magnesium pferde hochdosiert5K/yr
  • magnesium für pferde4K/yr
  • magnesiumcitrat pferd4K/yr

What reviews say buyers love and hate about Magnesium Pferd

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Qualität insgesamt43%

Super Produkt

Preis-Leistungs-Verhältnis24%

Super Preis/Leistungverhältnis

Geruch10%

Neutraler Geruch

Beruhigend/Zahnen10%

Hilft super,Pferd ist definitiv entspannter

Geschmack insgesamt5%

Schmeckt wohl

What buyers complain about

100% of reviews
Feucht/Trocken33%

Wir geben es mit naß-Mash, weil das Pulver sehr "fein" und dadurch etwas " staubig" ist.

beworben Vs Tatsächliches Produkt33%

Verwirrender Produktname

Funktionalität insgesamt17%

Hat leider bei 5 Pferde keinem geholfen

Geruch17%

riecht sehr chemisch

Common Magnesium Pferd questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Magnesium Pferd 55/100 on Amazon Germany — Worth a look. The niche generates €167K/yr across 18 tracked products. Search demand moved -11.0% over the last 90 days.
Search demand for Magnesium Pferd on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.