Is Leonardo profitable to sell on Amazon Germany?

Flapen scores Leonardo 57 out of 100 on Amazon Germany, a Maybe. Shoppers spend €564K a year across 101 tracked products. 0 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -15.0% in the last 90 days.

How competitive is the Leonardo niche on Amazon Germany?

3 brands and 65 sellers compete in Leonardo on Amazon Germany. The top 5 Leonardo products take 17% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Leonardo?

Leonardo buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Dicke, and Qualität insgesamt. An estimated 0.6% of orders come back.

What does it cost to enter the Leonardo niche?

Leonardo sells for €21.73 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.56 to €63.48. The average product has 597 reviews, the count a new listing must catch up to.

Leonardo

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Leonardo is a Maybe.

Flapen Score: 57
57 / 100Top 23% of 683 Haustier niches · +5 vs the category median of 52
Market size: €564K/yr549K searches / yr
90-day growth: -15.0%search demand this quarter
Competition: 17%top-5 click share · 3 brands · 65 sellers

Flapen Score

Leonardo against its category

The dotted line is the Haustier average. Past it, Leonardo is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Leonardo market on Amazon at a glance

Shoppers on Amazon Germany searched for Leonardo 549K times last year and spent an estimated €564K. All 3 brands take every click. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €564K a year.

Searches, last 12 months: 549K
Growth, 90 days vs prior 90: -15.0%
Conversion, latest week: 4.7%
Market size, estimated: €564Ka year
Top search term: leonardo katzenfutter146K searches a year

02 · Price

A sale here is worth €21.73.

Listings sell for €21.73 on average, from €5.56 to €63.48. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At €21.73 that is €2K to €5K a year per listing.

Average price: €21.73inside the $15 to $100 sweet spot
Price range: €5.56–€63.48
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€5K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #173 within Katzen. It carries 597 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 74%
Prime listings: 72%
Out of stock, average day: 1.8%
Average rank: #173in Katzen
Average rating: 4.58 starsAmazon Germany average 4.37 stars
Average reviews: 597per listing
Listings tracked: 101

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 52 months

Products

Top Leonardo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

17%

Top 20: 49%

Open market

Brand 166%
Brand 233%
Brand 31%
Open — no brand owns it (0%)

Demand

Leonardo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Leonardo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

leonardo katzenfutter146K/yr -10.3%6.3% conv.
leonardo gläser161K/yr -12.1%1.5% conv.
leonardo84K/yr -32.5%1.1% conv.
leonardo katzenfutter nassfutter27K/yr -15.1%6.7% conv.
leonardo katzenfutter trockenfutter30K/yr -1.5%7.2% conv.
gläser leonardo19K/yr -6.8%2.1% conv.
leonardo wassergläser14K/yr -3.9%2.5% conv.
leonardo trinkgläser11K/yr -19.9%1.4% conv.
leonardo trockenfutter katze9K/yr -13.0%5.9% conv.
leonardo glas9K/yr -14.3%0.6% conv.

Reviews and returns

What reviews say buyers love and hate about Leonardo

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”

14%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.6%of orders come back

“Kein preiswertes Futter”

A buyer, on “Preis-Leistungs-Verhältnis”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Leonardo questions

Answered from the same tracked data.

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