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64

leckmatte hund

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 46Growth 79Conversion 68Competition 70Returns 95Price range 37Avg price 29Brand share 67Review moat 56Quality gap 55

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Growth

Great+70.4%

90-day search growth — must beat 0% to launch

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good1,277.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€246K

€246K/yr · 418K searches

Price range

Okay€3.91–€21.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€9.52

avg listing price — sweet spot $15–$100

According to Flapen's Amazon Germany niche tracking, leckmatte hund is a €246K/yr Amazon Germany market (418K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

leckmatte hund market data

Units sold / yr
25K–30K
avg 750–1,000/product
Revenue / yr
€238K–€286K
units × avg price
Conversion rate
6.2%
Avg BSR
#42
Page quality
0%
Prime
97%
Sponsored
87%
Out of stock
7.9%
Avg brand age
23 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

41

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

43%

Top 20: 92%

Open market

27%

  • OHMO18%
  • MateeyLife15%
  • Lesipee12%
  • Zonopy12%
  • Azyh8%
  • Coomazy8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +70.4% search growth over the last 90 days.
35K25KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.8×

Top leckmatte hund search terms

  • schleckmatte hund225K/yr
  • leckmatte hund66K/yr
  • schleckmatte35K/yr
  • hunde schleckmatte17K/yr
  • lickimat hund13K/yr
  • schleckmatte hund gross14K/yr
  • schleckmatte hund klein8K/yr
  • leckmatte9K/yr
  • lickimat8K/yr
  • leckmatte hund gross6K/yr
All search terms

Top leckmatte hund products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€7K6%€15K9%€22K12%€29K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about leckmatte hund

What buyers praise and complain about, mined from review topics.

What buyers love

Haustierfreundlich17%

“Es ist super für den Hund”

Einfache Reinigung17%

“Hygiene-Plus: Der größte Vorteil ist die Reinigung”

Qualität insgesamt11%

“Qualität super,”

Preis-Leistungs-Verhältnis8%

“Alles in einem super Preis/Leistung”

Spaß/Unterhaltungserlebnis6%

“Mein kleiner Welpe hat spaß daran”

beworben Vs Tatsächliches Produkt4%

“entspricht den Erwartungen”

Spülmaschinenfest4%

“Gute Qualität, lässt sich auch gut reinigen auch für die Spülmaschine geeignet”

Materialqualität3%

“An sich tolles Material”

Haftung/Klebrigkeit3%

“Klebt überall”

Haltbarkeit3%

“das Material macht einen langlebigen Eindruck.”

What buyers complain about

Haltbarkeit20%

“Mangelhafte Haltbarkeit”

Gesamtgröße14%

“Kleiner als erwartet”

Auslaufsicher8%

“Leckmatte”

Geruch7%

“Chemischer Geruch”

Qualität insgesamt6%

“etwas teuer für die gebotene Qualität”

Benutzerfreundlichkeit4%

“Schwierig”

Haftung/Klebrigkeit4%

“Leider bleibt ein Großteil des Futters in den Zwischenraeumen der Matte kleben”

Stärke3%

“Für aktive Welpen leider nicht robust genug (eher für Minihunde)”

Materialqualität3%

“Zu dünnes Material”

Hartes Gefühl2%

“Silikon zu weich”

Top return reasons

Gesamtgröße65%
Geruch5%
Funktionalität insgesamt4%
Qualität insgesamt3%
Haltbarkeit3%
beworben Vs Tatsächliches Produkt3%
Materialqualität2%
Haftung/Klebrigkeit2%
Defekt Material/Teile2%
Fluchtsicher1%

Common questions

Is leckmatte hund profitable to sell on Amazon Germany?
The niche generates €246K/yr across 31 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +70.4%. Flapen's verdict: Worth a look (64/100).
How competitive is the leckmatte hund niche?
21 brands and 41 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in leckmatte hund?
Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Auslaufsicher. The return rate is 0.9%.
When does demand for leckmatte hund peak?
Demand peaks in Jun–Jul; the busiest month runs 2.8× the quietest.
What does it cost to enter the leckmatte hund niche?
Listings span €3.91–€21.52; the average listing price is €9.52 (sweet spot $15–$100). The average incumbent carries 1,277 reviews — the moat a new listing must climb.