Is lachsöl hunde profitable to sell on Amazon Germany?

The niche generates €928K/yr across 27 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Launch it (60/100).

How competitive is the lachsöl hunde niche?

16 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in lachsöl hunde?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.1%.

When does demand for lachsöl hunde peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the lachsöl hunde niche?

Listings span €8.25–€29.61; the average listing price is €15.28 (sweet spot $15–$100). The average incumbent carries 2,151 reviews — the moat a new listing must climb.

lachsöl hunde

Launch it

A $928K/yr market growing +0.0% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Market size

Great€928K

€928K/yr · 403K searches

Avg price

Great€15.28

avg listing price — sweet spot $15–$100

Price range

Good€8.25–€29.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,150.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, lachsöl hunde is a €928K/yr Amazon Germany market (403K searches/yr). The top 5 brands hold 70% of demand. Verdict: Launch it — 60/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

lachsöl hunde market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: €764K–€917K; units × avg price
Conversion rate: 15.1%
Avg BSR: #21
Page quality: 0%
Prime: 96%
Sponsored: 81%
Out of stock: 7.7%
Avg brand age: 56 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

23%

AniForte22%
Wolfsbacher17%
ReaVET12%
Scheidler horse-direkt10%
DIBO9%
Petsly7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top lachsöl hunde search terms

lachsöl hund212K/yr -1.1%15.0% conv.
lachsöl71K/yr -5.1%9.5% conv.
aniforte hund23K/yr +14.5%1.7% conv.
aniforte19K/yr +33.0%0.9% conv.
fischöl für hunde16K/yr +6.1%13.2% conv.
lachsöl für hunde15K/yr +3.4%9.9% conv.
lachsöl hunde15K/yr -2.9%12.3% conv.
aniforte lachsöl6K/yr -2.0%12.7% conv.
fischöl hund6K/yr -22.1%11.8% conv.
salmon oil for dogs6K/yr -24.1%12.0% conv.

All search terms

Top lachsöl hunde products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VERGLEICHSSIEGER SEHR GUT 2025 AniForte Lachsöl Hunde 1 Liter Omega 3 & 6 reines Fischöl für den Hund hochdosiert für Fell Haut Gelenke & Herz Lebensmittelqualität Barf geeignet

AniForte€19.344.6★5,877 rev

TESTURTEIL SEHR GUT 2025 ReaVET Lachsöl Hunde 1 Liter Reich an Omega 3 & 6 Fischöl Hund hochdosiert echte Lebensmittelqualität ohne Zusätze frisch abgefüllt in Deutschland

ReaVET€19.284.7★2,704 rev

Lachsöl für Hunde 1 Liter mit Omega 3 & 6 I Norwegisches natürliches Lachs-Öl aus Atlantik-Meer-Lachs I Hochdosiertes Ergänzungsmittel für Hunde

Wolfsbacher€19.804.7★1,542 rev

DIBO Lachsöl für Hunde und Katzen 500ml mit Pumpspender | Reich an Omega-3 & Omega-6 Fettsäuren | Für gesundes Fell & Haut | Hundefutter Barf B.A.R.F.

DIBO€8.254.6★1,961 rev

Lachsöl Hund & Katze aus Norwegen -1L- Omega 3 6 9 & Vitamin E - Salmon Oil for Dogs - Lachsöl Hunde & Katzen -inkl. Pumpe

Petsly€16.854.6★1,174 rev

Newest

by launch date

EWL Lachsöl kaltgepresst 1l | Fischöl für Hunde & Katzen | Omega 3 & 6

EWL Naturprodukte€12.7338 rev

4mo ago

Lachsöl Plus mit Algenöl für Hunde & Katzen 100ml Hoher EPA & DHA Gehalt Omega 3 & 6 Mix für Gelenke & Immunsystem Premium Fischöl & Algenöl

Wolfsbacher€12.0022 rev

4mo ago

Pets Purest Lachsöl für Hunde & Katzen 1000ml Reines Norwegisches Lachsöl mit Omega 3-6-9 & Vitamin E Unterstützt Haut Fell Gelenke & Immunsystem 100% Natürlich

Pets Purest€15.9087 rev

11mo ago

Lachsöl 1000ml für Hunde und Katzen - Von Tom & Leo Lachsöl mit Omega 3-6-9 Ideal für Barf Haut & Fell Premium Fischöl für Hunde

Tom&Leo€14.2893 rev

1y ago

AniForte Gras- & Kotfresser Snack 300g für Hunde bei Fressen von Gras & KOT beruhigt den Magen Grasfresser Drops mit Heilerde Ulmenrinde Flohsamen & Präbiotika 100% natürlich

AniForte€29.56114 rev

1y ago

What buyers say about lachsöl hunde

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“of high quality”

Haustierfreundlich19%

“ideal für animals”

Geschmack insgesamt9%

“Schmeckt”

Preis-Leistungs-Verhältnis9%

“Preis-Leistung super”

Geruch6%

“Das Öl riecht neutral”

Weiches Gefühl5%

“Ihr Fell fühlt sich sanfter an”

Benutzerfreundlichkeit5%

“leicht zu handhaben”

beworben Vs Tatsächliches Produkt4%

“Visually, the product also makes a very good impression and fully matches the description”

Helligkeit/Glanz/Glühen3%

“Glänzt”

Haltbarkeit2%

“Hält lange”

What buyers complain about

Geruch17%

“Extremer Gestank”

Preis-Leistungs-Verhältnis7%

“10 Euro für umsonst”

Haltbarkeit7%

“Pumpspender schnell defekt”

Geschmack insgesamt6%

“Schmeckt nicht”

Allergien5%

“Mein Allergikerhund hat in den letzten Wochen mäkelig gefressen, öfter erbrochen und musste deswegen alle paar Stunden was fressen”

Verdauungsstörungen5%

“Durchfall, Blähungen, Bauchschmerzen”

Funktionalität insgesamt5%

“Nicht erfüllt, was es entspricht :-( Bis jetzt noch keine Ergebnisse zu sehen :-(”

Auslaufsicher4%

“Öl ausläuft”

Benutzerfreundlichkeit4%

“Lachsöl - Anwendung schwierig”

Qualität insgesamt4%

“Minderwertiger Pumpspender”

Common questions

Is lachsöl hunde profitable to sell on Amazon Germany?: The niche generates €928K/yr across 27 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Launch it (60/100).
How competitive is the lachsöl hunde niche?: 16 brands and 25 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in lachsöl hunde?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.1%.
When does demand for lachsöl hunde peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the lachsöl hunde niche?: Listings span €8.25–€29.61; the average listing price is €15.28 (sweet spot $15–$100). The average incumbent carries 2,151 reviews — the moat a new listing must climb.