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Kühlmatte Kaninchen

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $11K a year here, so Kühlmatte Kaninchen is a Maybe.

Flapen Score
64
64 / 100
Top 6% of 683 Haustier niches · +12 vs the category median of 52
Market size
€11K/yr56K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
41%top-5 click share · 26 brands · 48 sellers

Flapen Score

Kühlmatte Kaninchen against its category

The dotted line is the Haustier average. Past it, Kühlmatte Kaninchen is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kühlmatte Kaninchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Kühlmatte Kaninchen 56K times last year and spent an estimated €11K. The top 5 brands take 52% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €11K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.7%
Market size, estimated
€11Ka year
Top search term
kühlmatte kaninchen10K searches a year

02 · Price

A sale here is worth €11.80.

Listings sell for €11.80 on average, from €3.06 to €26.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €11.80 that is €0 to €1K a year per listing.

Average price
€11.80under the $15 to $100 sweet spot
Price range
€3.06–€26.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #218 within Hunde. It carries 320 reviews at 3.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
84%
Out of stock, average day
15.6%
Average rank
#218in Hunde
Average rating
3.46 starsAmazon Germany average 4.37 stars
Average reviews
320per listing
Listings tracked
38

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Kühlmatte Kaninchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

48

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

41%

Top 20: 82%

Open market

41%

  • Brand 116%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Search terms

Top Kühlmatte Kaninchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kühlmatte kaninchen10K/yr
  • kühlplatte kaninchen9K/yr
  • kühlmatte für kaninchen9K/yr
  • kühlmatte für meerschweinchen7K/yr
  • kühlmittel kaninchen6K/yr
  • kühlmatte kaninchen outdoor5K/yr
  • kühlmatte hasen5K/yr
  • kühlinsel kaninchen4K/yr
  • kaninchen kühlplatte3K/yr

Reviews and returns

What reviews say buyers love and hate about Kühlmatte Kaninchen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Heizung”
26%of negative reviews mention “Gesamtgröße”
1.5%of orders come back
“Die Matten sind winzig”
A buyer, on “Gesamtgröße”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kühlmatte Kaninchen questions

Answered from the same tracked data.