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Kratztonne

Maybe

An estimated 1.1% of orders come back. But buyers convert on only 0.5% of searches, so Kratztonne is a Maybe.

Flapen Score
57
57 / 100
Top 23% of 683 Haustier niches · +5 vs the category median of 52
Market size
€304K/yr830K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
35%top-5 click share · 29 brands · 43 sellers

Flapen Score

Kratztonne against its category

The dotted line is the Haustier average. Past it, Kratztonne is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kratztonne market on Amazon at a glance

Shoppers on Amazon Germany searched for Kratztonne 830K times last year and spent an estimated €304K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 830K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €304K a year.

Searches, last 12 months
830K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
0.5%
Market size, estimated
€304Ka year
Peak month
November2.2× the quietest month
Top search term
kratztonne365K searches a year

02 · Price

A sale here is worth €67.88.

Listings sell for €67.88 on average, from €19.62 to €184.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €67.88 that is €0 to €7K a year per listing.

Average price
€67.88inside the $15 to $100 sweet spot
Price range
€19.62–€184.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #117 within Katzen. It carries 592 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
31%
Out of stock, average day
22.1%
Average rank
#117in Katzen
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
592per listing
Listings tracked
54

04 · Newcomers

2 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Kratztonne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

43

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

35%

Top 20: 69%

Open market

42%

  • Brand 116%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Kratztonne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Kratztonne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kratztonne365K/yr
  • kratztonne für katzen152K/yr
  • kratztonne für katzen xxl76K/yr
  • katzentonne67K/yr
  • kratztonne xxl37K/yr
  • katzen kratztonne28K/yr
  • kratztonne für große katzen17K/yr
  • kratzbaum tonne14K/yr
  • kratztonne katze14K/yr
  • kratzhöhle8K/yr

Reviews and returns

What reviews say buyers love and hate about Kratztonne

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Haustierfreundlich”
18%of negative reviews mention “Gesamtgröße”
1.1%of orders come back
“Die Höhlen fallen allerdings eher klein aus”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kratztonne questions

Answered from the same tracked data.