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Kratzteppich Katze

Maybe

An estimated 1.3% of orders come back. But demand is soft, at -34.1% this quarter, so Kratzteppich Katze is a Maybe.

Flapen Score
53
53 / 100
Top 41% of 683 Haustier niches · +1 vs the category median of 52
Market size
€101K/yr222K searches / yr
90-day growth
-34.1%search demand this quarter
Competition
48%top-5 click share · 26 brands · 35 sellers

Flapen Score

Kratzteppich Katze against its category

The dotted line is the Haustier average. Past it, Kratzteppich Katze is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kratzteppich Katze market on Amazon at a glance

Shoppers on Amazon Germany searched for Kratzteppich Katze 222K times last year and spent an estimated €101K. The top 5 brands take 55% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €101K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-34.1%
Conversion, latest week
3.2%
Market size, estimated
€101Ka year
Peak month
January1.7× the quietest month
Top search term
kratzmatte selbstklebend53K searches a year

02 · Price

A sale here is worth €14.27.

Listings sell for €14.27 on average, from €5.84 to €28.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €14.27 that is €1K to €4K a year per listing.

Average price
€14.27under the $15 to $100 sweet spot
Price range
€5.84–€28.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #73 within Katzen. It carries 1,175 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
90%
Out of stock, average day
16.1%
Average rank
#73in Katzen
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
1,175per listing
Listings tracked
30

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Kratzteppich Katze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

35

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

48%

Top 20: 87%

Open market

41%

  • Brand 129%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Kratzteppich Katze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Kratzteppich Katze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kratzmatte selbstklebend53K/yr
  • kratzteppich katze30K/yr
  • kratzmatte katze wand21K/yr
  • kratzmatte wand12K/yr
  • katzen kratzwand10K/yr
  • kratzteppich11K/yr
  • katzenkratzmatten selbstklebend8K/yr
  • sisalmatte9K/yr
  • kratzteppich katze selbstklebend10K/yr
  • kratzmatte sofa7K/yr

Reviews and returns

What reviews say buyers love and hate about Kratzteppich Katze

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Haftung/Klebrigkeit”
42%of negative reviews mention “Haftung/Klebrigkeit”
1.3%of orders come back
“Nicht selbstklebend”
A buyer, on “Haftung/Klebrigkeit”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kratzteppich Katze questions

Answered from the same tracked data.