Skip to content

Kratzbrett Hund

Maybe

The average product has only 27 reviews. But demand is soft, at -28.1% this quarter, so Kratzbrett Hund is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 683 Haustier niches · +11 vs the category median of 52
Market size
€72K/yr40K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
48%top-5 click share · 26 brands · 45 sellers

Flapen Score

Kratzbrett Hund against its category

The dotted line is the Haustier average. Past it, Kratzbrett Hund is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kratzbrett Hund market on Amazon at a glance

Shoppers on Amazon Germany searched for Kratzbrett Hund 40K times last year and spent an estimated €72K. The top 5 brands take 52% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €72K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
10.6%
Market size, estimated
€72Ka year
Top search term
kratzbrett hund33K searches a year

02 · Price

A sale here is worth €17.10.

Listings sell for €17.10 on average, from €9.21 to €27.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €17.10 that is €0 to €2K a year per listing.

Average price
€17.10inside the $15 to $100 sweet spot
Price range
€9.21–€27.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 26.5% of listings are out of stock. The average listing ranks #142 within Hunde. It carries 27 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
89%
Out of stock, average day
26.5%
Average rank
#142in Hunde
Average rating
3.83 starsAmazon Germany average 4.37 stars
Average reviews
27per listing
Listings tracked
28

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Kratzbrett Hund products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

45

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

48%

Top 20: 90%

Open market

44%

  • Brand 119%
  • Brand 212%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Kratzbrett Hund search demand

Weekly searches over the year. Pick a range.

2K2KMar '26Mar '26Apr '26May '26May '26Jun '26

Reviews and returns

What reviews say buyers love and hate about Kratzbrett Hund

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Haustierfreundlich”
22%of negative reviews mention “Qualität insgesamt”
0.8%of orders come back
“Super schlechte Verarbeitung”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kratzbrett Hund questions

Answered from the same tracked data.