Skip to content

Kratzbaum Naturholz

Maybe

An estimated 1.1% of orders come back. But buyers convert on only 0.3% of searches, so Kratzbaum Naturholz is a Maybe.

Flapen Score
51
51 / 100
Ranks 352 of 683 Haustier niches · −1 vs the category median of 52
Market size
€45K/yr166K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
24%top-5 click share · 36 brands · 61 sellers

Flapen Score

Kratzbaum Naturholz against its category

The dotted line is the Haustier average. Past it, Kratzbaum Naturholz is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kratzbaum Naturholz market on Amazon at a glance

Shoppers on Amazon Germany searched for Kratzbaum Naturholz 166K times last year and spent an estimated €45K. The top 5 brands take 44% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
0.3%
Market size, estimated
€45Ka year
Peak month
November1.9× the quietest month
Top search term
kratzbaum naturholz33K searches a year

02 · Price

A sale here is worth €101.43.

Listings sell for €101.43 on average, from €37.27 to €349.43. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €101.43 that is €0 to €10K a year per listing.

Average price
€101.43above the $15 to $100 sweet spot
Price range
€37.27–€349.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #286 within Katzen. It carries 342 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
53%
Out of stock, average day
9.8%
Average rank
#286in Katzen
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
342per listing
Listings tracked
85

04 · Newcomers

10 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
10Amazon's first-year sales bar
Average brand age
41 months

Products

Top Kratzbaum Naturholz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

61

Top-5 brand share

44%

Top 20: 90%

Top-5 click share

24%

Top 20: 54%

Open market

50%

  • Brand 110%
  • Brand 210%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Kratzbaum Naturholz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Kratzbaum Naturholz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kratzbaum naturholz33K/yr
  • naturkratzbaum21K/yr
  • kratzbaum holz naturstämme19K/yr
  • kratzbaum rattan11K/yr
  • kratzbaum ohne plüsch8K/yr
  • holz kratzbaum9K/yr
  • kratzbaum echtholz10K/yr
  • kratzbaum natural paradise10K/yr
  • kratzbaum banana leaf7K/yr
  • kratzbaum wasserhyazinthe6K/yr

Reviews and returns

What reviews say buyers love and hate about Kratzbaum Naturholz

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Stärke”
16%of negative reviews mention “Gesamtgröße”
1.1%of orders come back
“Meine beiden 4,3 und 4,8 Kg Gewicht passen nicht hinein”
A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kratzbaum Naturholz questions

Answered from the same tracked data.