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Kaukäse Für Hunde

Fail

Demand is soft, at -33.1% this quarter, so Kaukäse Für Hunde is a Fail.

Flapen Score
45
45 / 100
Ranks 520 of 683 Haustier niches · −7 vs the category median of 52
Market size
€49K/yr57K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
59%top-5 click share · 9 brands · 9 sellers

Flapen Score

Kaukäse Für Hunde against its category

The dotted line is the Haustier average. Past it, Kaukäse Für Hunde is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kaukäse Für Hunde market on Amazon at a glance

Shoppers on Amazon Germany searched for Kaukäse Für Hunde 57K times last year and spent an estimated €49K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
6.8%
Market size, estimated
€49Ka year
Peak month
December2.2× the quietest month
Top search term
kaukäse für hunde24K searches a year

02 · Price

A sale here is worth €12.76.

Listings sell for €12.76 on average, from €3.09 to €21.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €12.76 that is €1K to €3K a year per listing.

Average price
€12.76under the $15 to $100 sweet spot
Price range
€3.09–€21.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #184 within Hunde. It carries 2,316 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
21.6%
Average rank
#184in Hunde
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
2,316per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Kaukäse Für Hunde products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

9

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

10%

  • Brand 140%
  • Brand 220%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (3 brands, 10%)

Demand

Kaukäse Für Hunde search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Kaukäse Für Hunde search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kaukäse für hunde24K/yr
  • käsestangen für hunde10K/yr
  • kaukäse7K/yr
  • käseknochen hund5K/yr
  • hunde käse3K/yr
  • käsekaustange hund4K/yr
  • kaukäse für hunde xxl3K/yr

Reviews and returns

What reviews say buyers love and hate about Kaukäse Für Hunde

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Haustierfreundlich”
18%of negative reviews mention “Hartes Gefühl”
<0.1%of orders come back, a rate Amazon rounds to zero
“Die Stangen selbst sind hart”
A buyer, on “Hartes Gefühl”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kaukäse Für Hunde questions

Answered from the same tracked data.