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Katzenwirbel

Fail

Demand is soft, at -45.7% this quarter, so Katzenwirbel is a Fail.

Flapen Score
47
47 / 100
Ranks 469 of 683 Haustier niches · −5 vs the category median of 52
Market size
€98K/yr108K searches / yr
90-day growth
-45.7%search demand this quarter
Competition
74%top-5 click share · 12 brands · 15 sellers

Flapen Score

Katzenwirbel against its category

The dotted line is the Haustier average. Past it, Katzenwirbel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katzenwirbel market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzenwirbel 108K times last year and spent an estimated €98K. The top 5 brands take 74% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €98K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-45.7%
Conversion, latest week
6.6%
Market size, estimated
€98Ka year
Top search term
katzenwirbel26K searches a year

02 · Price

A sale here is worth €13.70.

Listings sell for €13.70 on average, from €8.49 to €21.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €13.70 that is €3K to €7K a year per listing.

Average price
€13.70under the $15 to $100 sweet spot
Price range
€8.49–€21.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #106 within Katzen. It carries 479 reviews at 3.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
6.1%
Average rank
#106in Katzen
Average rating
3.53 starsAmazon Germany average 4.37 stars
Average reviews
479per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Katzenwirbel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

15

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

21%

  • Brand 132%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 65%

Demand

Katzenwirbel search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Search terms

Top Katzenwirbel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katzenwirbel26K/yr
  • katzenwirbel katzenliebling11K/yr
  • katzen wirbel8K/yr
  • kitty kurlz4K/yr
  • kratzkokon für katzen27K/yr
  • kratzkreisel katzen4K/yr
  • kratzkokon17K/yr
  • kratz kokon5K/yr
  • kratz kokon für katzen4K/yr

Reviews and returns

What reviews say buyers love and hate about Katzenwirbel

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Spaß/Unterhaltungserlebnis”
25%of negative reviews mention “Haltbarkeit”
1.7%of orders come back
“Bereits kurz nach dem Zusammenbau defekt”
A buyer, on “Haltbarkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Katzenwirbel questions

Answered from the same tracked data.