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Katzentunnel

Maybe

An estimated 1.3% of orders come back. But demand is soft, at -24.5% this quarter, so Katzentunnel is a Maybe.

Flapen Score
59
59 / 100
Top 15% of 683 Haustier niches · +7 vs the category median of 52
Market size
€320K/yr504K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
35%top-5 click share · 33 brands · 68 sellers

Flapen Score

Katzentunnel against its category

The dotted line is the Haustier average. Past it, Katzentunnel is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katzentunnel market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzentunnel 504K times last year and spent an estimated €320K. The top 5 brands take 49% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 504K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €320K a year.

Searches, last 12 months
504K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
3.1%
Market size, estimated
€320Ka year
Peak month
November2.1× the quietest month
Top search term
katzentunnel302K searches a year

02 · Price

A sale here is worth €20.67.

Listings sell for €20.67 on average, from €6.75 to €50.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €20.67 that is €2K to €5K a year per listing.

Average price
€20.67inside the $15 to $100 sweet spot
Price range
€6.75–€50.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #36 within Katzen. It carries 728 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
16.9%
Average rank
#36in Katzen
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
728per listing
Listings tracked
50

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Katzentunnel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

68

Top-5 brand share

49%

Top 20: 92%

Top-5 click share

35%

Top 20: 78%

Open market

45%

  • Brand 122%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Katzentunnel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Katzentunnel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katzentunnel302K/yr
  • katzentunnel xxl32K/yr
  • cat tunnel19K/yr
  • katzentunnel große katzen33K/yr
  • tunnel für katzen12K/yr
  • katzen tunnel14K/yr
  • rascheltunnel für katzen13K/yr
  • katzen tunnel indoor5K/yr
  • tunnel katze12K/yr
  • spieltunnel katze11K/yr

Reviews and returns

What reviews say buyers love and hate about Katzentunnel

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Haustierfreundlich”
15%of negative reviews mention “beworben Vs Tatsächliches Produkt”
1.3%of orders come back
“Auf den Fotos sieht es etwas anders aus”
A buyer, on “beworben Vs Tatsächliches Produkt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Katzentunnel questions

Answered from the same tracked data.