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Katzentoiletten & Zubehr

Fail

The top 5 brands take 100% of clicks, so Katzentoiletten & Zubehr is a Fail.

Flapen Score
48
48 / 100
Ranks 439 of 683 Haustier niches · −4 vs the category median of 52
Market size
€538K/yr555K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
71%top-5 click share · 2 brands · 60 sellers

Flapen Score

Katzentoiletten & Zubehr against its category

The dotted line is the Haustier average. Past it, Katzentoiletten & Zubehr is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katzentoiletten & Zubehr market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzentoiletten & Zubehr 555K times last year and spent an estimated €538K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 555K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €538K a year.

Searches, last 12 months
555K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
7.4%
Market size, estimated
€538Ka year
Top search term
cats best katzenstreu212K searches a year

02 · Price

A sale here is worth €13.16.

Listings sell for €13.16 on average, from €3.24 to €47.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At €13.16 that is €53K to €66K a year per listing.

Average price
€13.16under the $15 to $100 sweet spot
Price range
€3.24–€47.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
€53K–€66K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Katzen. It carries 18,429 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#9in Katzen
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
18,429per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Katzentoiletten & Zubehr products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 217%
  • Open — no brand owns it (0%)

Demand

Katzentoiletten & Zubehr search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '26JanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Search terms

Top Katzentoiletten & Zubehr search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cats best katzenstreu212K/yr
  • cats best52K/yr
  • katzentoiletten & zubehr58K/yr
  • biokats diamond care47K/yr
  • katzenstreu cats best23K/yr
  • katzentoiletten & zubehör26K/yr
  • biokats katzenstreu17K/yr
  • cats best katzenstreu 40l34K/yr
  • litter & housetraining for cats10K/yr
  • biokats streu11K/yr

Reviews and returns

What reviews say buyers love and hate about Katzentoiletten & Zubehr

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Geruch”
30%of negative reviews mention “Geruch”
0.1%of orders come back
“Stinkt”
A buyer, on “Geruch”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Katzentoiletten & Zubehr questions

Answered from the same tracked data.