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Katzenteppich

Maybe

The products selling today average only 4.0★. But shoppers spend an estimated $18K a year here, so Katzenteppich is a Maybe.

Flapen Score
50
50 / 100
Ranks 379 of 683 Haustier niches · −2 vs the category median of 52
Market size
€18K/yr53K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
46%top-5 click share · 20 brands · 48 sellers

Flapen Score

Katzenteppich against its category

The dotted line is the Haustier average. Past it, Katzenteppich is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katzenteppich market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzenteppich 53K times last year and spent an estimated €18K. The top 5 brands take 57% of clicks. Demand peaks in Jul–Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
1.6%
Market size, estimated
€18Ka year
Peak month
December2.5× the quietest month
Top search term
spielmatte katze9K searches a year

02 · Price

A sale here is worth €20.28.

Listings sell for €20.28 on average, from €7.68 to €39.47. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €20.28 that is €0 to €2K a year per listing.

Average price
€20.28inside the $15 to $100 sweet spot
Price range
€7.68–€39.47
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #125 within Katzen. It carries 1,391 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
85%
Out of stock, average day
6.7%
Average rank
#125in Katzen
Average rating
3.96 starsAmazon Germany average 4.37 stars
Average reviews
1,391per listing
Listings tracked
27

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Katzenteppich products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

48

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

37%

  • Brand 122%
  • Brand 216%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Katzenteppich search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Katzenteppich search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spielmatte katze9K/yr
  • katzen spielmatte10K/yr
  • spielteppich katze9K/yr
  • katzenspielteppich6K/yr
  • katzenspielzeug matte5K/yr
  • katzen spielteppich5K/yr
  • katzenteppich spielmatte4K/yr
  • katzenspielmatte3K/yr
  • katzenspielzeug teppich3K/yr

Reviews and returns

What reviews say buyers love and hate about Katzenteppich

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Spaß/Unterhaltungserlebnis”
24%of negative reviews mention “Haltbarkeit”
2.2%of orders come back
“Ball nach einem Monat Defekt”
A buyer, on “Haltbarkeit”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Katzenteppich questions

Answered from the same tracked data.