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Katzenspielzeug Vogel

Fail

Demand is soft, at -58.4% this quarter, so Katzenspielzeug Vogel is a Fail.

Flapen Score
40
40 / 100
Ranks 615 of 683 Haustier niches · −12 vs the category median of 52
Market size
€129K/yr262K searches / yr
90-day growth
-58.4%search demand this quarter
Competition
56%top-5 click share · 16 brands · 21 sellers

Flapen Score

Katzenspielzeug Vogel against its category

The dotted line is the Haustier average. Past it, Katzenspielzeug Vogel is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katzenspielzeug Vogel market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzenspielzeug Vogel 262K times last year and spent an estimated €129K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €129K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
-58.4%
Conversion, latest week
4.5%
Market size, estimated
€129Ka year
Peak month
December7.6× the quietest month
Top search term
katzenspielzeug vogel64K searches a year

02 · Price

A sale here is worth €11.00.

Listings sell for €11.00 on average, from €6.48 to €14.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €11.00 that is €3K to €6K a year per listing.

Average price
€11.00under the $15 to $100 sweet spot
Price range
€6.48–€14.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #182 within Katzen. It carries 3,107 reviews at 3.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
3.9%
Average rank
#182in Katzen
Average rating
3.65 starsAmazon Germany average 4.37 stars
Average reviews
3,107per listing
Listings tracked
23

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Katzenspielzeug Vogel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

21

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

19%

  • Brand 126%
  • Brand 223%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Katzenspielzeug Vogel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Katzenspielzeug Vogel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katzenspielzeug vogel64K/yr
  • fliegender vogel katzenspielzeug33K/yr
  • katzenspielzeug vogel fliegt28K/yr
  • katzenspielzeug fliegender vogel19K/yr
  • flatterndes und zwitscherndes vogel katzenspielzeug5K/yr
  • vogel katzenspielzeug14K/yr
  • fliegender vogel für katzen16K/yr
  • fliegendes katzenspielzeug11K/yr
  • katzenspielzeug vogel fliegt elektrisch8K/yr
  • fliegender vogel5K/yr

Reviews and returns

What reviews say buyers love and hate about Katzenspielzeug Vogel

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Spaß/Unterhaltungserlebnis”
20%of negative reviews mention “Gesamtgröße”
3.1%of orders come back
“Plüschvogel unhandlich u. zu gross”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Katzenspielzeug Vogel questions

Answered from the same tracked data.