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Katzensofa

Fail

Buyers convert on only 0.7% of searches, so Katzensofa is a Fail.

Flapen Score
47
47 / 100
Ranks 469 of 683 Haustier niches · −5 vs the category median of 52
Market size
€39K/yr178K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
39%top-5 click share · 23 brands · 39 sellers

Flapen Score

Katzensofa against its category

The dotted line is the Haustier average. Past it, Katzensofa is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katzensofa market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzensofa 178K times last year and spent an estimated €39K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
0.7%
Market size, estimated
€39Ka year
Peak month
November2.3× the quietest month
Top search term
katzensofa85K searches a year

02 · Price

A sale here is worth €30.51.

Listings sell for €30.51 on average, from €15.14 to €71.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €30.51 that is €0 to €3K a year per listing.

Average price
€30.51inside the $15 to $100 sweet spot
Price range
€15.14–€71.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 42.6% of listings are out of stock. The average listing ranks #100 within Katzen. It carries 406 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
69%
Out of stock, average day
42.6%
Average rank
#100in Katzen
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
406per listing
Listings tracked
42

04 · Newcomers

5 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
5Amazon's first-year sales bar
Average brand age
27 months

Products

Top Katzensofa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

39

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

39%

Top 20: 83%

Open market

26%

  • Brand 121%
  • Brand 221%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Katzensofa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Katzensofa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katzensofa85K/yr
  • katzen sofa19K/yr
  • katzensessel15K/yr
  • katzencouch14K/yr
  • katzenbett erhöht9K/yr
  • katzensofa große katzen13K/yr
  • katzen couch8K/yr
  • katzenstuhl7K/yr
  • cat sofa5K/yr
  • katzen sessel4K/yr

Reviews and returns

What reviews say buyers love and hate about Katzensofa

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Haustierfreundlich”
10%of negative reviews mention “Gesamtgröße”
2.4%of orders come back
“Ging leider zurück weil es zu groß war”
A buyer, on “Gesamtgröße”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Katzensofa questions

Answered from the same tracked data.