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Katzennapf

Maybe

The top 5 brands take only 38% of clicks. But demand is soft, at -12.3% this quarter, so Katzennapf is a Maybe.

Flapen Score
58
58 / 100
Top 19% of 683 Haustier niches · +6 vs the category median of 52
Market size
€518K/yr1.4M searches / yr
90-day growth
-12.3%search demand this quarter
Competition
26%top-5 click share · 55 brands · 72 sellers

Flapen Score

Katzennapf against its category

The dotted line is the Haustier average. Past it, Katzennapf is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katzennapf market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzennapf 1.4M times last year and spent an estimated €518K. The top 5 brands take 38% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €518K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
3.0%
Market size, estimated
€518Ka year
Peak month
November1.6× the quietest month
Top search term
katzennapf265K searches a year

02 · Price

A sale here is worth €12.30.

Listings sell for €12.30 on average, from €1.90 to €22.38. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At €12.30 that is €6K to €9K a year per listing.

Average price
€12.30under the $15 to $100 sweet spot
Price range
€1.90–€22.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
€6K–€9K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #96 within Hunde. It carries 935 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
16.5%
Average rank
#96in Hunde
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
935per listing
Listings tracked
81

04 · Newcomers

6 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
6Amazon's first-year sales bar
Average brand age
26 months

Products

Top Katzennapf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

55 falling

Sellers

72

Top-5 brand share

38%

Top 20: 76%

Top-5 click share

26%

Top 20: 60%

Open market

57%

  • Brand 111%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Katzennapf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Katzennapf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katzennapf265K/yr
  • futternapf katze206K/yr
  • katzennapf erhöht145K/yr
  • fressnapf katze107K/yr
  • katzen napf61K/yr
  • erhöhter futternapf katze54K/yr
  • katzen futternapf58K/yr
  • wassernapf katze49K/yr
  • katzennapf keramik52K/yr
  • futternapf katze erhöht48K/yr

Reviews and returns

What reviews say buyers love and hate about Katzennapf

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Qualität insgesamt”
1.6%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Katzennapf questions

Answered from the same tracked data.