Is Katzenminze Spray profitable to sell on Amazon Germany?

Flapen scores Katzenminze Spray 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €65K a year across 8 tracked products. Search demand grew -40.0% in the last 90 days.

How competitive is the Katzenminze Spray niche on Amazon Germany?

5 brands and 16 sellers compete in Katzenminze Spray on Amazon Germany. The top 5 Katzenminze Spray products take 91% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Katzenminze Spray?

Katzenminze Spray buyers on Amazon Germany complain most about Funktionalität insgesamt, Geruch, and Sprühen/Durchfluss. An estimated 0.4% of orders come back.

When does demand for Katzenminze Spray peak?

Search demand for Katzenminze Spray on Amazon Germany peaks in Jan, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Katzenminze Spray niche?

Katzenminze Spray sells for €7.60 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.45 to €13.27. The average product has 1,454 reviews, the count a new listing must catch up to.

Katzenminze Spray

Fail

The top 5 brands take 100% of clicks, so Katzenminze Spray is a Fail.

Filters Quality Gap

Flapen Score: 37
37 / 100Ranks 648 of 683 Haustier niches · −15 vs the category median of 52
Market size: €65K/yr62K searches / yr
90-day growth: -40.0%search demand this quarter
Competition: 91%top-5 click share · 5 brands · 16 sellers

Flapen Score

Katzenminze Spray against its category

The dotted line is the Haustier average. Past it, Katzenminze Spray is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Katzenminze Spray market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzenminze Spray 62K times last year and spent an estimated €65K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.

Searches, last 12 months: 62K
Growth, 90 days vs prior 90: -40.0%
Conversion, latest week: 13.8%
Market size, estimated: €65Ka year
Peak month: January2.0× the quietest month
Top search term: katzenminze spray46K searches a year

02 · Price

A sale here is worth €7.60.

Listings sell for €7.60 on average, from €2.45 to €13.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €7.60 that is €4K to €6K a year per listing.

Average price: €7.60under the $15 to $100 sweet spot
Price range: €2.45–€13.27
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 500–750
Revenue per listing a year: €4K–€6K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #222 within Katzen. It carries 1,454 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 88%
Out of stock, average day: 10.8%
Average rank: #222in Katzen
Average rating: 3.95 starsAmazon Germany average 4.37 stars
Average reviews: 1,454per listing
Listings tracked: 8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 43 months

Products

Top Katzenminze Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Brand 143%
Brand 234%
Brand 311%
Brand 410%
Brand 52%
Open — no brand owns it (0%)

Demand

Katzenminze Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Katzenminze Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

katzenminze spray46K/yr -41.8%12.7% conv.
catnip spray10K/yr -37.9%11.5% conv.
katzenminze spray für katzen5K/yr -27.4%11.0% conv.

Reviews and returns

What reviews say buyers love and hate about Katzenminze Spray

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Haustierfreundlich”

32%of negative reviews mention “Funktionalität insgesamt”

0.4%of orders come back

“Unwirksam”

A buyer, on “Funktionalität insgesamt”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Katzenminze Spray questions

Answered from the same tracked data.

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