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Katzenmilch

Fail

The top 5 brands take 98% of clicks, so Katzenmilch is a Fail.

Flapen Score
47
47 / 100
Ranks 469 of 683 Haustier niches · −5 vs the category median of 52
Market size
€237K/yr132K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
85%top-5 click share · 6 brands · 89 sellers

Flapen Score

Katzenmilch against its category

The dotted line is the Haustier average. Past it, Katzenmilch is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katzenmilch market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzenmilch 132K times last year and spent an estimated €237K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €237K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
14.7%
Market size, estimated
€237Ka year
Peak month
November1.8× the quietest month
Top search term
katzenmilch78K searches a year

02 · Price

A sale here is worth €12.17.

Listings sell for €12.17 on average, from €1.46 to €26.91. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At €12.17 that is €30K to €37K a year per listing.

Average price
€12.17under the $15 to $100 sweet spot
Price range
€1.46–€26.91
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
€30K–€37K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Katzen. It carries 1,930 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
70%
Out of stock, average day
0.0%
Average rank
#127in Katzen
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
1,930per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Katzenmilch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

€0€36K€71K€107K€142K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

89

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • animonda Milkies61%
  • whiskas22%
  • GimCat9%
  • Generisch3%
  • usy3%
  • Hunde2%

Demand

Katzenmilch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Katzenmilch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • katzenmilch78K/yr
  • katzenmilch für erwachsene katzen19K/yr
  • milkies katzenmilch animonda11K/yr
  • katzen milch9K/yr
  • animonda milkies8K/yr
  • milkies7K/yr

Reviews and returns

What reviews say buyers love and hate about Katzenmilch

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “Haustierfreundlich”
37%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Relativ hoher Preis 💶 – Im Vergleich zu normaler Milch”
A buyer, on “Preis-Leistungs-Verhältnis”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Katzenmilch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data