Is Katzenklo Matte profitable to sell on Amazon Germany?

Flapen scores Katzenklo Matte 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €324K a year across 23 tracked products. 3 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -6.8% in the last 90 days.

How competitive is the Katzenklo Matte niche on Amazon Germany?

14 brands and 31 sellers compete in Katzenklo Matte on Amazon Germany. The top 5 Katzenklo Matte products take 56% of clicks, and the top 5 brands take 79%.

What do buyers complain about in Katzenklo Matte?

Katzenklo Matte buyers on Amazon Germany complain most about Griff, Gesamtgröße, and Geruch. An estimated 1.5% of orders come back.

When does demand for Katzenklo Matte peak?

Search demand for Katzenklo Matte on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Katzenklo Matte niche?

Katzenklo Matte sells for €9.43 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.63 to €24.94. The average product has 3,128 reviews, the count a new listing must catch up to.

Katzenklo Matte

Maybe

An estimated 1.5% of orders come back. But demand is soft, at -6.8% this quarter, so Katzenklo Matte is a Maybe.

Flapen Score: 51
51 / 100Ranks 352 of 683 Haustier niches · −1 vs the category median of 52
Market size: €324K/yr570K searches / yr
90-day growth: -6.8%search demand this quarter
Competition: 56%top-5 click share · 14 brands · 31 sellers

Flapen Score

Katzenklo Matte against its category

The dotted line is the Haustier average. Past it, Katzenklo Matte is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Katzenklo Matte market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzenklo Matte 570K times last year and spent an estimated €324K. The top 5 brands take 79% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €324K a year.

Searches, last 12 months: 570K
Growth, 90 days vs prior 90: -6.8%
Conversion, latest week: 6.0%
Market size, estimated: €324Ka year
Peak month: October1.5× the quietest month
Top search term: katzenklo matte181K searches a year

02 · Price

A sale here is worth €9.43.

Listings sell for €9.43 on average, from €4.63 to €24.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €9.43 that is €9K to €12K a year per listing.

Average price: €9.43under the $15 to $100 sweet spot
Price range: €4.63–€24.94
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €9K–€12K
Returns: 1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #40 within Katzen. It carries 3,128 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 100%
Out of stock, average day: 0.7%
Average rank: #40in Katzen
Average rating: 4.25 starsAmazon Germany average 4.37 stars
Average reviews: 3,128per listing
Listings tracked: 23

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 3Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Katzenklo Matte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

15%

Brand 127%
Brand 224%
Brand 310%
Brand 410%
Brand 57%
Brand 67%
Open — no brand owns it (8 brands, 15%)

Demand

Katzenklo Matte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Katzenklo Matte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

katzenklo matte181K/yr -10.0%5.5% conv.
katzenstreu matte116K/yr -6.0%4.6% conv.
katzenmatte32K/yr +29.1%3.3% conv.
katzenmatte katzenklo38K/yr -1.5%5.9% conv.
matte katzenklo29K/yr -15.5%6.5% conv.
katzenstreumatte20K/yr -18.7%4.9% conv.
katzenklo unterlage17K/yr -1.7%4.6% conv.
unterlage katzenklo15K/yr -4.7%3.4% conv.
katzenklomatte12K/yr -10.2%5.9% conv.
katzenklo vorleger14K/yr -3.9%4.1% conv.

Reviews and returns

What reviews say buyers love and hate about Katzenklo Matte

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Einfache Reinigung”

14%of negative reviews mention “Griff”

1.5%of orders come back

“Matte hat keinen Halt”

A buyer, on “Griff”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Katzenklo Matte questions

Answered from the same tracked data.

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