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Katzenhöhle

Maybe

The top 5 brands take only 36% of clicks. But demand is soft, at -28.6% this quarter, so Katzenhöhle is a Maybe.

Flapen Score
58
58 / 100
Top 19% of 683 Haustier niches · +6 vs the category median of 52
Market size
€368K/yr1.4M searches / yr
90-day growth
-28.6%search demand this quarter
Competition
23%top-5 click share · 55 brands · 93 sellers

Flapen Score

Katzenhöhle against its category

The dotted line is the Haustier average. Past it, Katzenhöhle is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katzenhöhle market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzenhöhle 1.4M times last year and spent an estimated €368K. The top 5 brands take 36% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €368K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
1.0%
Market size, estimated
€368Ka year
Peak month
November3.1× the quietest month
Top search term
katzenhöhle723K searches a year

02 · Price

A sale here is worth €25.58.

Listings sell for €25.58 on average, from €5.54 to €67.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €25.58 that is €3K to €6K a year per listing.

Average price
€25.58inside the $15 to $100 sweet spot
Price range
€5.54–€67.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€3K–€6K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #76 within Katzen. It carries 1,402 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
88%
Out of stock, average day
10.0%
Average rank
#76in Katzen
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
1,402per listing
Listings tracked
77

04 · Newcomers

5 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Katzenhöhle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

55 falling

Sellers

93

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

23%

Top 20: 60%

Open market

59%

  • Brand 116%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Katzenhöhle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Katzenhöhle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katzenhöhle723K/yr
  • katzenhaus244K/yr
  • katzen höhle62K/yr
  • katzenhaus indoor50K/yr
  • katzenhöhle xxl53K/yr
  • katzen haus31K/yr
  • katzenhöhle outdoor33K/yr
  • katzenhöhle filz27K/yr
  • cat house21K/yr
  • kuschelhöhle katze31K/yr

Reviews and returns

What reviews say buyers love and hate about Katzenhöhle

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Haustierfreundlich”
16%of negative reviews mention “Gesamtgröße”
2.6%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Katzenhöhle questions

Answered from the same tracked data.