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Katzenhaus

Maybe

Products sell for $62.48 on average, inside the sweet spot. But buyers convert on only 0.5% of searches, so Katzenhaus is a Maybe.

Flapen Score
58
58 / 100
Top 19% of 683 Haustier niches · +6 vs the category median of 52
Market size
€238K/yr732K searches / yr
90-day growth
+8.2%search demand this quarter
Competition
30%top-5 click share · 32 brands · 57 sellers

Flapen Score

Katzenhaus against its category

The dotted line is the Haustier average. Past it, Katzenhaus is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katzenhaus market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzenhaus 732K times last year and spent an estimated €238K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 732K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €238K a year.

Searches, last 12 months
732K
Growth, 90 days vs prior 90
+8.2%
Conversion, latest week
0.5%
Market size, estimated
€238Ka year
Peak month
November2.4× the quietest month
Top search term
katzenhaus outdoor223K searches a year

02 · Price

A sale here is worth €62.48.

Listings sell for €62.48 on average, from €15.10 to €495.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €62.48 that is €0 to €6K a year per listing.

Average price
€62.48inside the $15 to $100 sweet spot
Price range
€15.10–€495.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #155 within Hunde. It carries 523 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
56%
Out of stock, average day
20.7%
Average rank
#155in Hunde
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
523per listing
Listings tracked
66

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Katzenhaus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

57

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

30%

Top 20: 65%

Open market

43%

  • Brand 113%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Katzenhaus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Katzenhaus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katzenhaus outdoor223K/yr
  • katzenhaus outdoor winterfest248K/yr
  • katzenhaus für draussen29K/yr
  • outdoor katzenmöbel13K/yr
  • outdoor katzenhaus23K/yr
  • katzen outdoor möbel10K/yr
  • katzenhütte für draußen19K/yr
  • katzen outdoor10K/yr
  • katzenhaus holz14K/yr
  • katzen haus draussen14K/yr

Reviews and returns

What reviews say buyers love and hate about Katzenhaus

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Gesamtgröße”
2.2%of orders come back
“Größer als gedacht”
A buyer, on “Gesamtgröße”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Katzenhaus questions

Answered from the same tracked data.