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Katzenfutter Trocken

Maybe

An estimated 0.1% of orders come back. But the products selling today already average 4.7★, so Katzenfutter Trocken is a Maybe.

Flapen Score
64
64 / 100
Top 6% of 683 Haustier niches · +12 vs the category median of 52
Market size
€2.0M/yr1.7M searches / yr
90-day growth
-3.6%search demand this quarter
Competition
35%top-5 click share · 15 brands · 80 sellers

Flapen Score

Katzenfutter Trocken against its category

The dotted line is the Haustier average. Past it, Katzenfutter Trocken is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katzenfutter Trocken market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzenfutter Trocken 1.7M times last year and spent an estimated €2.0M. The top 5 brands take 77% of clicks. Demand peaks in Nov. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.0M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
7.7%
Market size, estimated
€2.0Ma year
Peak month
November1.5× the quietest month
Top search term
trockenfutter für katzen455K searches a year

02 · Price

A sale here is worth €15.45.

Listings sell for €15.45 on average, from €2.58 to €40.79. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At €15.45 that is €31K to €39K a year per listing.

Average price
€15.45inside the $15 to $100 sweet spot
Price range
€2.58–€40.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
125K–150K
Units per listing a year
2,000–2,500
Revenue per listing a year
€31K–€39K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #121 within Katzen. It carries 1,443 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#121in Katzen
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
1,443per listing
Listings tracked
47

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
74 months

Products

Top Katzenfutter Trocken products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

€0€60K€120K€180K€240K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

80

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 75%

Open market

15%

  • PURINA ONE21%
  • by Amazon21%
  • whiskas15%
  • Perfect Fit12%
  • animonda Carny8%
  • Felix8%
  • Open — no brand owns it (9 brands, 15%)

Demand

Katzenfutter Trocken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Katzenfutter Trocken search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • trockenfutter für katzen455K/yr
  • katzenfutter trocken402K/yr
  • purina one trockenfutter165K/yr
  • whiskas trockenfutter105K/yr
  • felix trockenfutter67K/yr
  • katzen trockenfutter82K/yr
  • katzentrockenfutter79K/yr
  • trockenfutter katze59K/yr
  • perfect fit trockenfutter katze56K/yr
  • purina one34K/yr

Reviews and returns

What reviews say buyers love and hate about Katzenfutter Trocken

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Haustierfreundlich”
13%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Leider etwas teuer für jedes Mal”
A buyer, on “Preis-Leistungs-Verhältnis”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Katzenfutter Trocken questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data