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Katzen Leckerlies

Maybe

An estimated 0.0% of orders come back. But prices span $0.54–$14.16, mostly outside the sweet spot, so Katzen Leckerlies is a Maybe.

Flapen Score
56
56 / 100
Top 28% of 683 Haustier niches · +4 vs the category median of 52
Market size
€481K/yr631K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
22%top-5 click share · 16 brands · 86 sellers

Flapen Score

Katzen Leckerlies against its category

The dotted line is the Haustier average. Past it, Katzen Leckerlies is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Katzen Leckerlies market on Amazon at a glance

Shoppers on Amazon Germany searched for Katzen Leckerlies 631K times last year and spent an estimated €481K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 631K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €481K a year.

Searches, last 12 months
631K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
14.5%
Market size, estimated
€481Ka year
Peak month
December1.5× the quietest month
Top search term
katzen leckerlies115K searches a year

02 · Price

A sale here is worth €5.26.

Listings sell for €5.26 on average, from €0.54 to €14.16. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,250 to 1,500 of them. At €5.26 that is €7K to €8K a year per listing.

Average price
€5.26under the $15 to $100 sweet spot
Price range
€0.54–€14.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
125K–150K
Units per listing a year
1,250–1,500
Revenue per listing a year
€7K–€8K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #24 within Katzen. It carries 1,058 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
1.4%
Average rank
#24in Katzen
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
1,058per listing
Listings tracked
85

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Katzen Leckerlies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

86

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

22%

Top 20: 57%

Open market

15%

  • Brand 128%
  • Brand 215%
  • Brand 313%
  • Brand 413%
  • Brand 512%
  • Brand 64%
  • Open — no brand owns it (10 brands, 15%)

Demand

Katzen Leckerlies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Katzen Leckerlies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • katzen leckerlies115K/yr
  • katzenleckerlis86K/yr
  • dreamies54K/yr
  • dreamies katzensnack52K/yr
  • katzensnacks49K/yr
  • leckerli katze44K/yr
  • katzen snacks40K/yr
  • felix knabbermix33K/yr
  • katzenleckerlies20K/yr
  • leckereien für katzen17K/yr

Reviews and returns

What reviews say buyers love and hate about Katzen Leckerlies

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Haustierfreundlich”
19%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Sind immer relativ teuer”
A buyer, on “Preis-Leistungs-Verhältnis”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Katzen Leckerlies questions

Answered from the same tracked data.