How competitive is the Kaninchenfutter niche on Amazon Germany?

16 brands and 45 sellers compete in Kaninchenfutter on Amazon Germany. The top 5 Kaninchenfutter products take 46% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in Kaninchenfutter?

Kaninchenfutter buyers on Amazon Germany complain most about Qualität insgesamt, Preis-Leistungs-Verhältnis, Feucht/Trocken, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Kaninchenfutter niche?

Kaninchenfutter sells for €13.67 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.62–€31.95. The average incumbent carries 686 reviews — the moat a new listing must climb.

Kaninchenfutter

Kaninchenfutter shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 15% of 683 Haustier niches · +7 vs the category median of 52

This niche Category average · 683 niches

Is Kaninchenfutter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kaninchenfutter is a €580K/yr Amazon Germany market (389K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov. Verdict: Worth a look — 59/100.

Kaninchenfutter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.2% over the last 90 days and 10.9% of searches end in a purchase.

€580K

revenue / yr

Units sold / yr50K

Search volume / yr-14.2%389K

Conversion rate10.9%

Avg price€13.67

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers16 · 45

Top-5 product click share46%

Open market26%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 37 products

Top Kaninchenfutter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Dehner Zwergkaninchenfutter | Kaninchenfutter in Markenqualität Alleinfuttermittel für Kaninchen Nagerfutter ohne Zuckerzusatz und Konservierungsstoffe |mit Luzerne und Karotte | Adult | 5 kg

Price: €10.48
Rating: 4.4/5
Reviews: 1,534
Age: 11y ago

Vitakraft Menu Vital Zwergkaninchen Futter mit Kräutern und Gemüse rohfaserreich für glänzendes Fell ohne Zusatz von Zucker (1x 1kg)

Price: €2.52
Rating: 4.7/5
Reviews: 915
Age: 18y ago

Vitakraft Menu Vital Zwergkaninchen Futter mit Luzerne mit Apfel mit Kürbis angereichert mit Kräutern ohne Zusatz von Zucker (1x 3kg)

Price: €9.15
Rating: 4.5/5
Reviews: 4,157
Age: 17y ago

Wiesenknopf Kaninchenfutter Strukturmüsli 15kg

Price: €26.22
Rating: 4.6/5
Reviews: 766
Age: 12y ago

deukanin Standard 25kg

Price: €19.92
Rating: 4.7/5
Reviews: 1,203
Age: 13y ago

Newest

by launch date

TOP-Futtermittel deukanin Standard | 25 kg

Price: €20.22
Rating: 4.9/5
Reviews: 11
Age: 3mo ago

VYTAfield Zwergkaninchenfutter | Natürliches Kaninchenfutter für (Zwerg-) Kaninchen | 5kg Nagerfutter | Ohne künstliche Zusätze | Mit Vitaminen & Mineralstoffen | Hasenfutter für gesunden Fellglanz

Price: €15.15
Rating: 4.5/5
Reviews: 54
Age: 1y ago

Eggersmann Uncle Pet Premium Kaninchen Müsli getreidefrei 15 kg Kaninchenfutter mit Gemüse Gräsern & Luzerne Unterstützt die Verdauung & den Zahnabrieb Getreidefreies Futter für Zwergkaninchen

Price: €31.95
Rating: 4.1/5
Reviews: 127
Age: 2y ago

Eggersmann Uncle Pet 2 5 kg Kaninchenfutter - Premium Kaninchen Müsli - Kaninchen Futter mit der natürlichen Kraft aus Kräutern und Karotten - Kaninchenzubehör (2 5 kg Eimer)

Price: €13.43
Rating: 4.4/5
Reviews: 370
Age: 4y ago

Eggersmann Uncle Pet 15 kg Kaninchenfutter - Premium Kaninchen Müsli - Kaninchen Futter mit der natürlichen Kraft aus Kräutern und Karotten - Kaninchenzubehör (15 kg Sack)

Price: €28.84
Rating: 4.4/5
Reviews: 370
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

18%

Vitakraft29%
JR Farm14%
Dehner12%
deuka9%
UNCLE PET9%
grünhopper8%

Kaninchenfutter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume389KCVR10.9%Products37Brands16Top 5 Brands74%OOS Rate0.0%Rating4.6★Reviews686Avg BSR#49

Peak months: Nov · busiest ÷ quietest = 1.7×

Top Kaninchenfutter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kaninchenfutter117K/yr -15.8%8.9% conv.
hasenfutter101K/yr -13.9%10.7% conv.
kaninchen futter29K/yr -3.1%7.2% conv.
zwergkaninchen futter23K/yr -7.1%7.4% conv.
hasenfutter für zwergkaninchen22K/yr +0.1%11.2% conv.
kaninchenfutter getreidefrei15K/yr -27.5%3.6% conv.
kaninchen leckerlies13K/yr -20.9%8.6% conv.
kleintierfutter12K/yr -38.2%1.6% conv.
hamster leckerlies8K/yr -14.2%5.3% conv.
nagerfutter8K/yr -27.3%5.2% conv.

What reviews say buyers love and hate about Kaninchenfutter

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Qualität insgesamt26%

“Super Produkt”

Geschmack insgesamt21%

“Schmeckt offensichtlich”

Haustierfreundlich18%

“Meine Hasen lieben es”

Preis-Leistungs-Verhältnis10%

“Preis Leistung SUPER”

beworben Vs Tatsächliches Produkt5%

“Hält was es verspricht”

What buyers complain about

79% of reviews

Qualität insgesamt18%

“Sehr schlechte Qualität”

Preis-Leistungs-Verhältnis17%

“Geldverschwendung”

Feucht/Trocken11%

“Ein packung war komplett nass”

beworben Vs Tatsächliches Produkt7%

“Naja, ganz so grün, wie auf dem Bild ist es leider nicht”

Geschmack insgesamt6%

“Schmeckt nicht”

Common Kaninchenfutter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kaninchenfutter 59/100 on Amazon Germany — Worth a look. The niche generates €580K/yr across 37 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -14.2% over the last 90 days.