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Kaninchen Spielzeug

Maybe

An estimated 0.6% of orders come back. But shoppers spend an estimated $86K a year here, so Kaninchen Spielzeug is a Maybe.

Flapen Score
55
55 / 100
Top 32% of 683 Haustier niches · +3 vs the category median of 52
Market size
€86K/yr353K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
30%top-5 click share · 31 brands · 76 sellers

Flapen Score

Kaninchen Spielzeug against its category

The dotted line is the Haustier average. Past it, Kaninchen Spielzeug is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kaninchen Spielzeug market on Amazon at a glance

Shoppers on Amazon Germany searched for Kaninchen Spielzeug 353K times last year and spent an estimated €86K. The top 5 brands take 62% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.

Searches, last 12 months
353K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
2.5%
Market size, estimated
€86Ka year
Peak month
March1.3× the quietest month
Top search term
kaninchen spielzeug158K searches a year

02 · Price

A sale here is worth €9.73.

Listings sell for €9.73 on average, from €2.02 to €27.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €9.73 that is €0 to €973 a year per listing.

Average price
€9.73under the $15 to $100 sweet spot
Price range
€2.02–€27.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€973
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #79 within Kleintiere. It carries 688 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
98%
Out of stock, average day
4.0%
Average rank
#79in Kleintiere
Average rating
4.26 starsAmazon Germany average 4.37 stars
Average reviews
688per listing
Listings tracked
55

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Kaninchen Spielzeug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

76

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

30%

Top 20: 71%

Open market

34%

  • Brand 136%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Kaninchen Spielzeug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Kaninchen Spielzeug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kaninchen spielzeug158K/yr
  • hasen spielzeug39K/yr
  • kaninchen spielzeug beschäftigung27K/yr
  • hasenspielzeug17K/yr
  • hasenspielzeuge für kaninchen18K/yr
  • kaninchen beschäftigung16K/yr
  • spielzeug kaninchen14K/yr
  • kleintierspielzeug13K/yr
  • spielzeug für kaninchen11K/yr
  • kaninchenspielzeug7K/yr

Reviews and returns

What reviews say buyers love and hate about Kaninchen Spielzeug

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Haustierfreundlich”
19%of negative reviews mention “Gesamtgröße”
0.6%of orders come back
“ungeeignet”
A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kaninchen Spielzeug questions

Answered from the same tracked data.