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39

kakerlake

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 8Conversion 32Competition 30Returns 76Price range 79Avg price 76Brand share 23Review moat 66Quality gap 80

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great€5.12–€53.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Great€15.50

avg listing price — sweet spot $15–$100

Review moat

Good871.05

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-34.1%

90-day search growth — must beat 0% to launch

Market size

Bad€29K

€29K/yr · 73K searches

According to Flapen's Amazon Germany niche tracking, kakerlake is a €29K/yr Amazon Germany market (73K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

kakerlake market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€23K–€31K
units × avg price
Conversion rate
2.6%
Avg BSR
#366
Page quality
0%
Prime
89%
Sponsored
53%
Out of stock
9.9%
Avg brand age
32 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

65

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

6%

  • HEX BOTS72%
  • WUIOWPPIC7%
  • Ravensburger6%
  • Ailan4%
  • TNSLAND3%
  • ertlutw3%
  • Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.1% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.9×

Top kakerlake search terms

  • hex bots26K/yr
  • hexbug nano12K/yr
  • hexbug14K/yr
  • hexbug nano v29K/yr
  • hexbots5K/yr
  • hexbug nano kakerlake4K/yr
  • hex bug nano kakerlake3K/yr
All search terms

Top kakerlake products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€3K20%€6K30%€9K40%€12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Common questions

Is kakerlake profitable to sell on Amazon Germany?
The niche generates €29K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Skip it (39/100).
How competitive is the kakerlake niche?
10 brands and 65 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 91% of demand.
When does demand for kakerlake peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 12.9× the quietest.
What does it cost to enter the kakerlake niche?
Listings span €5.12–€53.68; the average listing price is €15.50 (sweet spot $15–$100). The average incumbent carries 871 reviews — the moat a new listing must climb.