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Kakerlake

a small market ($29K/yr) — Kakerlake doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 628 of 683 Haustier niches · −13 vs the category median of 52

Market size 7Growth 8Conversion 32Competition 30Returns 76Price range 79Avg price 76Brand share 23Review moat 66Quality gap 80
This niche Category average · 683 niches

Is Kakerlake profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Kakerlake is a €29K/yr Amazon Germany market (73K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Kakerlake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.1% over the last 90 days and 2.6% of searches end in a purchase.

€29K

revenue / yr

Units sold / yr2K
Search volume / yr-34.1%73K
Conversion rate2.6%
Avg price€15.50

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers10 · 65
Top-5 product click share67%
Open market9%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement53%
New entrants (1y)2· 1 succeeded
Avg rating4.2★
Avg reviews871

Top Kakerlake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€9K€12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

65

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

6%

  • HEX BOTS72%
  • WUIOWPPIC7%
  • Ravensburger6%
  • Ailan4%
  • TNSLAND3%
  • ertlutw3%
  • Open — no brand owns it (4 brands, 6%)

Kakerlake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR2.6%Products19Brands10Top 5 Brands91%OOS Rate9.9%Rating4.2★Reviews871Avg BSR#366
40K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.9×

Top Kakerlake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hex bots26K/yr
  • hexbug nano12K/yr
  • hexbug14K/yr
  • hexbug nano v29K/yr
  • hexbots5K/yr
  • hexbug nano kakerlake4K/yr
  • hex bug nano kakerlake3K/yr

Common Kakerlake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kakerlake 39/100 on Amazon Germany — Skip it. The niche generates €29K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -34.1% over the last 90 days.
Search demand for Kakerlake on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 12.9× the quietest.