Kakerlake
FailShoppers spend an estimated $29K a year here, so Kakerlake is a Fail.
- Flapen Score
- 39 / 100Ranks 628 of 683 Haustier niches · −13 vs the category median of 5239
- Market size
- €29K/yr73K searches / yr
- 90-day growth
- -34.1%search demand this quarter
- Competition
- 67%top-5 click share · 10 brands · 65 sellers
Flapen Score
Kakerlake against its category
The dotted line is the Haustier average. Past it, Kakerlake is stronger. Inside it, weaker.
Market
The Kakerlake market on Amazon at a glance
Shoppers on Amazon Germany searched for Kakerlake 73K times last year and spent an estimated €29K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -34.1%
- Conversion, latest week
- 2.6%
- Market size, estimated
- €29Ka year
- Peak month
- December12.9× the quietest month
- Top search term
- hex bots26K searches a year
02 · Price
A sale here is worth €15.50.
Listings sell for €15.50 on average, from €5.12 to €53.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €15.50 that is €0 to €2K a year per listing.
- Average price
- €15.50inside the $15 to $100 sweet spot
- Price range
- €5.12–€53.68
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #366 within Katzen. It carries 871 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 89%
- Out of stock, average day
- 9.9%
- Average rank
- #366in Katzen
- Average rating
- 4.23 starsAmazon Germany average 4.37 stars
- Average reviews
- 871per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Kakerlake products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
65
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
6%
- Brand 172%
- Brand 27%
- Brand 36%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (4 brands, 6%)
Demand
Kakerlake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.9×
Search terms
Top Kakerlake search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hex bots26K/yr
- hexbug nano12K/yr
- hexbug14K/yr
- hexbug nano v29K/yr
- hexbots5K/yr
- hexbug nano kakerlake4K/yr
- hex bug nano kakerlake3K/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kakerlake questions
Answered from the same tracked data.









