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Kakerlake

Fail

Shoppers spend an estimated $29K a year here, so Kakerlake is a Fail.

Flapen Score
39
39 / 100
Ranks 628 of 683 Haustier niches · −13 vs the category median of 52
Market size
€29K/yr73K searches / yr
90-day growth
-34.1%search demand this quarter
Competition
67%top-5 click share · 10 brands · 65 sellers

Flapen Score

Kakerlake against its category

The dotted line is the Haustier average. Past it, Kakerlake is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kakerlake market on Amazon at a glance

Shoppers on Amazon Germany searched for Kakerlake 73K times last year and spent an estimated €29K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-34.1%
Conversion, latest week
2.6%
Market size, estimated
€29Ka year
Peak month
December12.9× the quietest month
Top search term
hex bots26K searches a year

02 · Price

A sale here is worth €15.50.

Listings sell for €15.50 on average, from €5.12 to €53.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €15.50 that is €0 to €2K a year per listing.

Average price
€15.50inside the $15 to $100 sweet spot
Price range
€5.12–€53.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #366 within Katzen. It carries 871 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
89%
Out of stock, average day
9.9%
Average rank
#366in Katzen
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
871per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kakerlake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

65

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

6%

  • Brand 172%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 6%)

Demand

Kakerlake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Kakerlake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hex bots26K/yr
  • hexbug nano12K/yr
  • hexbug14K/yr
  • hexbug nano v29K/yr
  • hexbots5K/yr
  • hexbug nano kakerlake4K/yr
  • hex bug nano kakerlake3K/yr

FAQ

Common Kakerlake questions

Answered from the same tracked data.