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Hundenapf

Maybe

The top 5 brands take only 48% of clicks. But demand is soft, at -4.5% this quarter, so Hundenapf is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 683 Haustier niches · +2 vs the category median of 52
Market size
€417K/yr1.4M searches / yr
90-day growth
-4.5%search demand this quarter
Competition
30%top-5 click share · 37 brands · 71 sellers

Flapen Score

Hundenapf against its category

The dotted line is the Haustier average. Past it, Hundenapf is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hundenapf market on Amazon at a glance

Shoppers on Amazon Germany searched for Hundenapf 1.4M times last year and spent an estimated €417K. The top 5 brands take 48% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €417K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
2.1%
Market size, estimated
€417Ka year
Peak month
July1.5× the quietest month
Top search term
hundenapf462K searches a year

02 · Price

A sale here is worth €13.83.

Listings sell for €13.83 on average, from €2.49 to €31.57. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €13.83 that is €3K to €7K a year per listing.

Average price
€13.83under the $15 to $100 sweet spot
Price range
€2.49–€31.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€3K–€7K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #48 within Hunde. It carries 3,705 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
90%
Out of stock, average day
4.3%
Average rank
#48in Hunde
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
3,705per listing
Listings tracked
60

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hundenapf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

71

Top-5 brand share

48%

Top 20: 83%

Top-5 click share

30%

Top 20: 67%

Open market

48%

  • Brand 122%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Hundenapf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Hundenapf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hundenapf462K/yr
  • hundenapf keramik151K/yr
  • futternapf hund150K/yr
  • fressnapf hund92K/yr
  • wassernapf hund65K/yr
  • hundenapf edelstahl39K/yr
  • napf hund46K/yr
  • hundenapf grosse hunde61K/yr
  • hundenäpfe41K/yr
  • futternapf38K/yr

Reviews and returns

What reviews say buyers love and hate about Hundenapf

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gesamtgröße”
2.1%of orders come back
“Kleiner als angegeben”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hundenapf questions

Answered from the same tracked data.