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Hundematte

Fail

Shoppers spend an estimated $24K a year here, so Hundematte is a Fail.

Flapen Score
49
49 / 100
Ranks 408 of 683 Haustier niches · −3 vs the category median of 52
Market size
€24K/yr124K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
28%top-5 click share · 42 brands · 58 sellers

Flapen Score

Hundematte against its category

The dotted line is the Haustier average. Past it, Hundematte is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hundematte market on Amazon at a glance

Shoppers on Amazon Germany searched for Hundematte 124K times last year and spent an estimated €24K. The top 5 brands take 46% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
1.0%
Market size, estimated
€24Ka year
Peak month
November2.0× the quietest month
Top search term
hundematten14K searches a year

02 · Price

A sale here is worth €20.31.

Listings sell for €20.31 on average, from €7.27 to €59.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €20.31 that is €0 to €2K a year per listing.

Average price
€20.31inside the $15 to $100 sweet spot
Price range
€7.27–€59.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #98 within Hunde. It carries 5,127 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
95%
Out of stock, average day
13.3%
Average rank
#98in Hunde
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
5,127per listing
Listings tracked
84

04 · Newcomers

4 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hundematte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

58

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

28%

Top 20: 57%

Open market

48%

  • Brand 114%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Hundematte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Hundematte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hundematten14K/yr
  • hundematte waschbar12K/yr
  • hundematte orthopädisch12K/yr
  • orthopädische hundematte9K/yr
  • hunde matte8K/yr
  • kissen für hunde11K/yr
  • hundekissen 60x407K/yr
  • hundekissen 70x507K/yr
  • kuschelkissen hund10K/yr
  • liegematte hund6K/yr

Reviews and returns

What reviews say buyers love and hate about Hundematte

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Haustierfreundlich”
16%of negative reviews mention “Gesamtgröße”
1.9%of orders come back
“Fällt kleiner aus”
A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hundematte questions

Answered from the same tracked data.