Is Hundemantel profitable to sell on Amazon Germany?

Flapen scores Hundemantel 28 out of 100 on Amazon Germany, a Fail. Shoppers spend €200K a year across 13 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -74.2% in the last 90 days.

How competitive is the Hundemantel niche on Amazon Germany?

7 brands and 11 sellers compete in Hundemantel on Amazon Germany. The top 5 Hundemantel products take 76% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Hundemantel?

Hundemantel buyers on Amazon Germany complain most about Gesamtgröße, Feucht/Trocken, and Dicke. An estimated 5.6% of orders come back, which is high.

When does demand for Hundemantel peak?

Search demand for Hundemantel on Amazon Germany peaks in Jan–Oct–Nov–Dec, and the busiest month runs 33.7× the quietest.

What does it cost to enter the Hundemantel niche?

Hundemantel sells for €24.45 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.83 to €38.25. The average product has 730 reviews, the count a new listing must catch up to.

Hundemantel

Fail

Demand is soft, at -74.2% this quarter, so Hundemantel is a Fail.

Filters High Returns

Flapen Score: 28
28 / 100Ranks 673 of 683 Haustier niches · −24 vs the category median of 52
Market size: €200K/yr1.9M searches / yr
90-day growth: -74.2%search demand this quarter
Competition: 76%top-5 click share · 7 brands · 11 sellers

Flapen Score

Hundemantel against its category

The dotted line is the Haustier average. Past it, Hundemantel is stronger. Inside it, weaker.

28Fail

This niche Category average

See the method

Market

The Hundemantel market on Amazon at a glance

Shoppers on Amazon Germany searched for Hundemantel 1.9M times last year and spent an estimated €200K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -74.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €200K a year.

Searches, last 12 months: 1.9M
Growth, 90 days vs prior 90: -74.2%
Conversion, latest week: 0.4%
Market size, estimated: €200Ka year
Peak month: November33.7× the quietest month
Top search term: hundebekleidung & zubehör162K searches a year

02 · Price

A sale here is worth €24.45.

Listings sell for €24.45 on average, from €8.83 to €38.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At €24.45 that is €0 to €2K a year per listing.

Average price: €24.45inside the $15 to $100 sweet spot
Price range: €8.83–€38.25
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 5.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #69 within Hunde. It carries 730 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 26.0%
Average rank: #69in Hunde
Average rating: 4.54 starsAmazon Germany average 4.37 stars
Average reviews: 730per listing
Listings tracked: 13

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Hundemantel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Brand 178%
Brand 28%
Brand 34%
Brand 43%
Brand 53%
Brand 62%
Open — no brand owns it (1 brand, 2%)

Demand

Hundemantel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 33.7×

Search terms

Top Hundemantel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

hundebekleidung & zubehör162K/yr -49.8%0.0% conv.
hundebademantel145K/yr -31.1%0.6% conv.
hundebekleidung & zubehr118K/yr -56.3%0.0% conv.
bademantel hund94K/yr -32.3%0.8% conv.
hunde bademantel46K/yr -24.9%0.5% conv.
hundemantel636K/yr -96.4%0.0% conv.
hundebademantel für große hunde45K/yr -40.3%0.8% conv.
hundebademantel kleine hunde27K/yr -32.1%0.3% conv.
hundemantel für kleine hunde196K/yr -90.0%0.0% conv.
hundebademantel mittelgroße hunde28K/yr -46.9%1.3% conv.

Reviews and returns

What reviews say buyers love and hate about Hundemantel

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Gesamtgröße”

47%of negative reviews mention “Gesamtgröße”

5.6%of orders come back

“Allerdings fällt der Hundebademantel wesentlich größer aus als angegeben”

A buyer, on “Gesamtgröße”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Hundemantel questions

Answered from the same tracked data.

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