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Hundekekse

Hundekekse shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 15% of 683 Haustier niches · +7 vs the category median of 52

Market size 96Growth 22Conversion 89Competition 65Returns 100Price range 77Avg price 95Brand share 0Review moat 40Quality gap 23
This niche Category average · 683 niches

Is Hundekekse profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hundekekse is a €2.8M/yr Amazon Germany market (831K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Worth a look — 59/100.

Hundekekse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.8% over the last 90 days and 10.5% of searches end in a purchase.

€2.8M

revenue / yr

Units sold / yr80K
Search volume / yr-6.8%831K
Conversion rate10.5%
Avg price€32.20

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 53
Top-5 product click share46%
Open market0%
Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement91%
New entrants (1y)14· 14 succeeded
Avg rating4.6★
Avg reviews2,471

Top Hundekekse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€140K€281K€421K€562K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

0%

  • Josera79%
  • MERA13%
  • bosch TIERNAHRUNG5%
  • JosiDog3%

Hundekekse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume831KCVR10.5%Products32Brands4Top 5 Brands100%OOS Rate1.4%Rating4.6★Reviews2,471Avg BSR#36
25K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.6×

Top Hundekekse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • josera hundefutter426K/yr
  • josera69K/yr
  • mera pure sensitive51K/yr
  • josera sensi plus 12 5 kg33K/yr
  • hundekekse36K/yr
  • josera sensi plus38K/yr
  • mera16K/yr
  • hundefutter sensitiv11K/yr
  • bosch sensitive lamm & reis 15kg15K/yr
  • josera hundefutter getreidefrei13K/yr

What reviews say buyers love and hate about Hundekekse

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Geschmack insgesamt24%

Schmeckt

Qualität insgesamt22%

Qualität ok

Haustierfreundlich15%

Dog approved

Preis-Leistungs-Verhältnis13%

Perfekter Deal

Gesamtgröße6%

Passt

What buyers complain about

70% of reviews
Preis-Leistungs-Verhältnis14%

viel zu teuer

Geschmack insgesamt11%

Unseren Hund schmeckt es leider nicht

Design insgesamt9%

Die Umstellung auf das neue Design hat unser Hund nicht vertragen

Verdauungsstörungen9%

Durchfall

Geruch6%

Ich hab manchmal das Gefühl, dass manche chargen mehr stinken als andere

Common Hundekekse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hundekekse 59/100 on Amazon Germany — Worth a look. The niche generates €2.8M/yr across 32 tracked products. 14 of 14 products launched in the last 360 days are still selling. Search demand moved -6.8% over the last 90 days.
Search demand for Hundekekse on Amazon Germany peaks in Jul–Aug–Sep–Oct–Nov, where the busiest month runs 5.6× the quietest.