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Hundekekse

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Hundekekse is a Maybe.

Flapen Score
59
59 / 100
Top 15% of 683 Haustier niches · +7 vs the category median of 52
Market size
€2.8M/yr831K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
46%top-5 click share · 4 brands · 53 sellers

Flapen Score

Hundekekse against its category

The dotted line is the Haustier average. Past it, Hundekekse is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hundekekse market on Amazon at a glance

Shoppers on Amazon Germany searched for Hundekekse 831K times last year and spent an estimated €2.8M. All 4 brands take every click. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 831K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.8M a year.

Searches, last 12 months
831K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
10.5%
Market size, estimated
€2.8Ma year
Peak month
November5.6× the quietest month
Top search term
josera hundefutter426K searches a year

02 · Price

A sale here is worth €32.20.

Listings sell for €32.20 on average, from €4.10 to €52.36. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At €32.20 that is €32K to €40K a year per listing.

Average price
€32.20inside the $15 to $100 sweet spot
Price range
€4.10–€52.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
€32K–€40K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #36 within Hunde. It carries 2,471 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
81%
Out of stock, average day
1.4%
Average rank
#36in Hunde
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
2,471per listing
Listings tracked
32

04 · Newcomers

14 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
14
Successful launches
14Amazon's first-year sales bar
Average brand age
78 months

Products

Top Hundekekse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

0%

  • Brand 179%
  • Brand 213%
  • Brand 35%
  • Brand 43%

Demand

Hundekekse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.6×

Search terms

Top Hundekekse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • josera hundefutter426K/yr
  • josera69K/yr
  • mera pure sensitive51K/yr
  • josera sensi plus 12 5 kg33K/yr
  • hundekekse36K/yr
  • josera sensi plus38K/yr
  • mera16K/yr
  • hundefutter sensitiv11K/yr
  • bosch sensitive lamm & reis 15kg15K/yr
  • josera hundefutter getreidefrei13K/yr

Reviews and returns

What reviews say buyers love and hate about Hundekekse

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Geschmack insgesamt”
14%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“viel zu teuer”
A buyer, on “Preis-Leistungs-Verhältnis”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hundekekse questions

Answered from the same tracked data.