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Hundehalsband

Fail

Buyers convert on only 0.5% of searches, so Hundehalsband is a Fail.

Flapen Score
48
48 / 100
Ranks 439 of 683 Haustier niches · −4 vs the category median of 52
Market size
€145K/yr2.0M searches / yr
90-day growth
-3.4%search demand this quarter
Competition
19%top-5 click share · 53 brands · 76 sellers

Flapen Score

Hundehalsband against its category

The dotted line is the Haustier average. Past it, Hundehalsband is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hundehalsband market on Amazon at a glance

Shoppers on Amazon Germany searched for Hundehalsband 2.0M times last year and spent an estimated €145K. The top 5 brands take 43% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €145K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
0.5%
Market size, estimated
€145Ka year
Peak month
July1.2× the quietest month
Top search term
hundehalsband517K searches a year

02 · Price

A sale here is worth €13.40.

Listings sell for €13.40 on average, from €5.01 to €42.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €13.40 that is €0 to €1K a year per listing.

Average price
€13.40under the $15 to $100 sweet spot
Price range
€5.01–€42.47
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
5.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #66 within Hunde. It carries 5,134 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
3.6%
Average rank
#66in Hunde
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
5,134per listing
Listings tracked
124

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Hundehalsband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

53 falling

Sellers

76

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

19%

Top 20: 45%

Open market

52%

  • Brand 118%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Hundehalsband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Hundehalsband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hundehalsband517K/yr
  • halsband hund499K/yr
  • hundehalsband große hunde146K/yr
  • hundehalsband kleine hunde113K/yr
  • hunter halsband97K/yr
  • halsband87K/yr
  • hundehalsband leder110K/yr
  • hunde halsbänder70K/yr
  • welpenhalsband41K/yr
  • halsband hund klein39K/yr

Reviews and returns

What reviews say buyers love and hate about Hundehalsband

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Gesamtgröße”
5.3%of orders come back
“fällt aber klein aus.”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hundehalsband questions

Answered from the same tracked data.