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Hundefön

Fail

Demand is soft, at -8.1% this quarter, so Hundefön is a Fail.

Flapen Score
48
48 / 100
Ranks 439 of 683 Haustier niches · −4 vs the category median of 52
Market size
€227K/yr121K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
51%top-5 click share · 13 brands · 15 sellers

Flapen Score

Hundefön against its category

The dotted line is the Haustier average. Past it, Hundefön is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hundefön market on Amazon at a glance

Shoppers on Amazon Germany searched for Hundefön 121K times last year and spent an estimated €227K. The top 5 brands take 76% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €227K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
2.7%
Market size, estimated
€227Ka year
Peak month
November1.6× the quietest month
Top search term
hundefön47K searches a year

02 · Price

A sale here is worth €69.76.

Listings sell for €69.76 on average, from €21.63 to €137.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €69.76 that is €0 to €7K a year per listing.

Average price
€69.76inside the $15 to $100 sweet spot
Price range
€21.63–€137.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #153 within Hunde. It carries 728 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
96%
Out of stock, average day
18.9%
Average rank
#153in Hunde
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
728per listing
Listings tracked
26

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hundefön products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

15

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

19%

  • Brand 138%
  • Brand 213%
  • Brand 312%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Hundefön search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Hundefön search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hundefön47K/yr
  • blower hund26K/yr
  • hundefön sehr leise testsieger14K/yr
  • hundeföhn9K/yr
  • hunde blower5K/yr
  • hundefön blower5K/yr
  • hunde föhn5K/yr
  • pet dryer4K/yr
  • dog hair dryer3K/yr
  • blower hundefön4K/yr

Reviews and returns

What reviews say buyers love and hate about Hundefön

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Heizung”
3.3%of orders come back
“Unfassbar laut und Schlauch wird zu heiß”
A buyer, on “Heizung”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hundefön questions

Answered from the same tracked data.