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Hunde

Maybe

The top 5 brands take only 25% of clicks. But buyers convert on only 0.7% of searches, so Hunde is a Maybe.

Flapen Score
57
57 / 100
Top 23% of 683 Haustier niches · +5 vs the category median of 52
Market size
€246K/yr2.6M searches / yr
90-day growth
-6.0%search demand this quarter
Competition
18%top-5 click share · 81 brands · 232 sellers

Flapen Score

Hunde against its category

The dotted line is the Haustier average. Past it, Hunde is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hunde market on Amazon at a glance

Shoppers on Amazon Germany searched for Hunde 2.6M times last year and spent an estimated €246K. The top 5 brands take 25% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €246K a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
0.7%
Market size, estimated
€246Ka year
Peak month
November2.1× the quietest month
Top search term
hund803K searches a year

02 · Price

A sale here is worth €14.06.

Listings sell for €14.06 on average, from €0.43 to €169.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At €14.06 that is €1K to €4K a year per listing.

Average price
€14.06under the $15 to $100 sweet spot
Price range
€0.43–€169.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #25 within Hunde. It carries 15,367 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
97%
Out of stock, average day
3.5%
Average rank
#25in Hunde
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
15,367per listing
Listings tracked
115

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Hunde products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

81 falling

Sellers

232

Top-5 brand share

25%

Top 20: 64%

Top-5 click share

18%

Top 20: 50%

Open market

72%

  • Brand 18%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Hunde search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Hunde search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hund803K/yr
  • hundezubehör455K/yr
  • hunde413K/yr
  • dog283K/yr
  • welpen zubehör154K/yr
  • welpen74K/yr
  • hunde zubehör43K/yr
  • hunde sachen47K/yr
  • welpe42K/yr
  • hundezubehör für kleine hunde42K/yr

Reviews and returns

What reviews say buyers love and hate about Hunde

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Haltbarkeit”
0.6%of orders come back
“Leider schnell defekt”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hunde questions

Answered from the same tracked data.