Heu
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -21.8% this quarter, so Heu is a Maybe.
- Flapen Score
- 56 / 100Top 28% of 683 Haustier niches · +4 vs the category median of 5256
- Market size
- €267K/yr218K searches / yr
- 90-day growth
- -21.8%search demand this quarter
- Competition
- 65%top-5 click share · 13 brands · 23 sellers
Flapen Score
Heu against its category
The dotted line is the Haustier average. Past it, Heu is stronger. Inside it, weaker.
Market
The Heu market on Amazon at a glance
Shoppers on Amazon Germany searched for Heu 218K times last year and spent an estimated €267K. The top 5 brands take 73% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €267K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- -21.8%
- Conversion, latest week
- 9.1%
- Market size, estimated
- €267Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- heu122K searches a year
02 · Price
A sale here is worth €13.50.
Listings sell for €13.50 on average, from €2.34 to €28.44. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €13.50 that is €10K to €14K a year per listing.
- Average price
- €13.50under the $15 to $100 sweet spot
- Price range
- €2.34–€28.44
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €10K–€14K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #63 within Kleintiere. It carries 308 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 44%
- Out of stock, average day
- 0.3%
- Average rank
- #63in Kleintiere
- Average rating
- 4.29 starsAmazon Germany average 4.37 stars
- Average reviews
- 308per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Heu products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Anibest Wiesenheu 100 % natürliches Futter für Kaninchen Hamster Meerschweinchen sowie andere Nager und Kleintiere Made in Germany 1 kg
- Price
- €3.04
- Rating
- 4.1/5
- Reviews
- 721
- Age
- 3y ago

JR FARM Bergwiesen-Heu 2 5 kg
- Price
- €6.56
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 17y ago

Heu-Tom 15kg frisches Wiesenheu Heuballen direkt ab Hof Futter Fuer Meerschweinchen Kaninchen Nager
- Price
- €24.09
- Rating
- 4.5/5
- Reviews
- 1,024
- Age
- 11y ago

Bolson frisches & unbehandeltes Wiesenheu (6 kg) - 1.Schnitt Heu mit Gräsern & Blüten aus Bayern - direkt ab Hof verpackt - hochwertiges Heu zur Fütterung & Einstreu von Kaninchen Hamster
- Price
- €15.45
- Rating
- 4.2/5
- Reviews
- 218
- Age
- 2y ago

Heu-Heinrich 4 x 1kg Bio - Bergwiesen - Kräuterheu aus dem Naturpark Thüringer Wald für Kaninchen Meerschweinchen Nager
- Price
- €11.96
- Rating
- 4.4/5
- Reviews
- 120
- Age
- 14y ago
Trending
estimated 90-day click momentum
Lollenstein Wiesenheulage 1. Schnitt Einzelballen - 16 Kg
- Price
- €18.69
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 11mo ago

Heu-Heinrich 4 x 1kg Bio - Bergwiesen - Kräuterheu aus dem Naturpark Thüringer Wald für Kaninchen Meerschweinchen Nager
- Price
- €11.96
- Rating
- 4.4/5
- Reviews
- 120
- Age
- 14y ago

JR FARM Bio-Heu 500 g
- Price
- €3.99
- Rating
- 3.5/5
- Reviews
- 20
- Age
- 17y ago

JR FARM Bergwiesen-Heu 2 5 kg
- Price
- €6.56
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 17y ago

Heuland Wiesenheu 1kg für Kaninchen Meerschweinchen & Hasen naturbelassenes Premium-Heu aus artenreicher Wiese sonnengetrocknet hoher Rohfaseranteil für Verdauung & Zahnabrieb (1kg)
- Price
- €13.27
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 10mo ago
Newest
by launch date
Heuland Wiesenheu 1kg für Kaninchen Meerschweinchen & Hasen naturbelassenes Premium-Heu aus artenreicher Wiese sonnengetrocknet hoher Rohfaseranteil für Verdauung & Zahnabrieb (1kg)
- Price
- €13.27
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 10mo ago

Lollenstein Wiesenheulage 1. Schnitt Einzelballen - 16 Kg
- Price
- €18.69
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 11mo ago

Bolson frisches & unbehandeltes Wiesenheu (6 kg) - 1.Schnitt Heu mit Gräsern & Blüten aus Bayern - direkt ab Hof verpackt - hochwertiges Heu zur Fütterung & Einstreu von Kaninchen Hamster
- Price
- €15.45
- Rating
- 4.2/5
- Reviews
- 218
- Age
- 2y ago

Hayrabbit - Bergwiesenheu 12kg - Heu Aus Deutschen Gründlandregionen - Abgepackt In 1kg Beuteln
- Price
- €24.82
- Rating
- 4.2/5
- Reviews
- 186
- Age
- 2y ago

Anibest Wiesenheu 100 % natürliches Futter für Kaninchen Hamster Meerschweinchen sowie andere Nager und Kleintiere Made in Germany 1 kg
- Price
- €3.04
- Rating
- 4.1/5
- Reviews
- 721
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
23
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
22%
- Anibest34%
- JR Farm21%
- Heu-Tom6%
- HEULAND6%
- Bolson6%
- Heu-Heinrich5%
Demand
Heu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Heu search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heu122K/yr
- heu kaninchen40K/yr
- heu meerschweinchen16K/yr
- kaninchen heu11K/yr
- meerschweinchen heu8K/yr
- wiesenheu6K/yr
- heu für kaninchen4K/yr
- hasen heu4K/yr
- bergwiesenheu4K/yr
- hamster heu3K/yr
Reviews and returns
What reviews say buyers love and hate about Heu
We read the reviews and the return reasons for every product selling here.
“Sehr schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heu questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









