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Hasenohren

Hasenohren shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 13% of 683 Haustier niches · +8 vs the category median of 52

Market size 30Growth 0Conversion 68Competition 81Returns 98Price range 63Avg price 28Brand share 96Review moat 94Quality gap 78
This niche Category average · 683 niches

Is Hasenohren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hasenohren is a €137K/yr Amazon Germany market (238K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Feb–Mar–Apr–Oct. Verdict: Worth a look — 60/100.

Hasenohren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -85.7% over the last 90 days and 6.1% of searches end in a purchase.

€137K

revenue / yr

Units sold / yr13K
Search volume / yr-85.7%238K
Conversion rate6.1%
Avg price€9.39

Who owns the niche?

The top 5 brands hold 31% of demand, so 69% of the market is open.

69%

open market share

Brands · sellers49 · 76
Top-5 product click share34%
Open market69%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 58 products

Sponsored placement72%
New entrants (1y)26· 1 succeeded
Avg rating4.3★
Avg reviews127

Top Hasenohren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€3K€5K€8K€11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

49 rising

Sellers

76

Top-5 brand share

31%

Top 20: 75%

Top-5 click share

34%

Top 20: 70%

Open market

65%

  • TRIXIE8%
  • SDXCJY8%
  • KBSICWO6%
  • DTYDECLE5%
  • FangBoJie5%
  • Kidukso4%

Hasenohren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume238KCVR6.1%Products58Brands49Top 5 Brands31%OOS Rate21.3%Rating4.3★Reviews127Avg BSR#681
20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Oct · busiest ÷ quietest = 11.1×

Top Hasenohren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hasenohren81K/yr
  • hasenohren haarreif70K/yr
  • bunny ears21K/yr
  • hasen ohren19K/yr
  • hasenohren kostüm17K/yr
  • hasen ohren haarreif12K/yr
  • hasenohren kinder5K/yr
  • bunny ohren4K/yr
  • osterhasen ohren5K/yr
  • osterhasenohren3K/yr

What reviews say buyers love and hate about Hasenohren

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Haustierfreundlich23%

Der Hund mag's

Qualität insgesamt18%

Super Qualität

Geschmack insgesamt13%

Super Snack

Preis-Leistungs-Verhältnis13%

Bestes Angebot bisher

Einfaches Kauen/Schlucken5%

Wird gern gefressen

What buyers complain about

75% of reviews
Geruch23%

Für mich stinken die unangenehm

Qualität insgesamt14%

Qualität überzeugt mich nicht

Gesamtgröße10%

Die Größe der Stücke war bei mir gemischt

Stärke6%

Draht zu dünn

Verdauungsstörungen4%

Durchfall bekommen hat, rührte sie keiner der drei mehr an.

Hasenohren return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
55%
2Qualität insgesamt
18%
3Defekt Material/Teile
4%
4Materialqualität
4%
5beworben Vs Tatsächliches Produkt
3%

Common Hasenohren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hasenohren 60/100 on Amazon Germany — Worth a look. The niche generates €137K/yr across 58 tracked products. 1 of 26 products launched in the last 360 days are still selling. Search demand moved -85.7% over the last 90 days.
Search demand for Hasenohren on Amazon Germany peaks in Feb–Mar–Apr–Oct, where the busiest month runs 11.1× the quietest.