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Hasenohren

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -85.7% this quarter, so Hasenohren is a Maybe.

Flapen Score
60
60 / 100
Top 13% of 683 Haustier niches · +8 vs the category median of 52
Market size
€137K/yr238K searches / yr
90-day growth
-85.7%search demand this quarter
Competition
34%top-5 click share · 49 brands · 76 sellers

Flapen Score

Hasenohren against its category

The dotted line is the Haustier average. Past it, Hasenohren is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hasenohren market on Amazon at a glance

Shoppers on Amazon Germany searched for Hasenohren 238K times last year and spent an estimated €137K. The top 5 brands take 31% of clicks. Demand peaks in Feb–Mar–Apr–Oct. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -85.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €137K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-85.7%
Conversion, latest week
6.1%
Market size, estimated
€137Ka year
Peak month
February11.1× the quietest month
Top search term
hasenohren81K searches a year

02 · Price

A sale here is worth €9.39.

Listings sell for €9.39 on average, from €1.81 to €37.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €9.39 that is €0 to €939 a year per listing.

Average price
€9.39under the $15 to $100 sweet spot
Price range
€1.81–€37.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€939
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #681 within Hunde. It carries 127 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
90%
Out of stock, average day
21.3%
Average rank
#681in Hunde
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
127per listing
Listings tracked
58

04 · Newcomers

1 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Hasenohren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

49 rising

Sellers

76

Top-5 brand share

31%

Top 20: 75%

Top-5 click share

34%

Top 20: 70%

Open market

65%

  • Brand 18%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Hasenohren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Oct · busiest ÷ quietest = 11.1×

Search terms

Top Hasenohren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hasenohren81K/yr
  • hasenohren haarreif70K/yr
  • bunny ears21K/yr
  • hasen ohren19K/yr
  • hasenohren kostüm17K/yr
  • hasen ohren haarreif12K/yr
  • hasenohren kinder5K/yr
  • bunny ohren4K/yr
  • osterhasen ohren5K/yr
  • osterhasenohren3K/yr

Reviews and returns

What reviews say buyers love and hate about Hasenohren

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Haustierfreundlich”
23%of negative reviews mention “Geruch”
0.4%of orders come back
“Für mich stinken die unangenehm”
A buyer, on “Geruch”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hasenohren questions

Answered from the same tracked data.