Is hasenkostüm profitable to sell on Amazon Germany?

The niche generates €99K/yr across 49 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -89.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the hasenkostüm niche?

27 brands and 41 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in hasenkostüm?

Top complaints mined from reviews: Gesamtgröße, Produktzustand, Flaumigkeit. The return rate is 3.7%.

When does demand for hasenkostüm peak?

Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 15.1× the quietest.

What does it cost to enter the hasenkostüm niche?

Listings span €6.79–€244.31; the average listing price is €31.45 (sweet spot $15–$100). The average incumbent carries 359 reviews — the moat a new listing must climb.

hasenkostüm

Worth a look

Shows beatable incumbent ratings (3.9★), but soft demand (-89.9% this quarter) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible€31.45

avg listing price — sweet spot $15–$100

Review moat

Great359.35

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Price range

Okay€6.79–€244.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€99K

€99K/yr · 247K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-89.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon Germany niche tracking, hasenkostüm is a €99K/yr Amazon Germany market (247K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

hasenkostüm market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €79K–€94K; units × avg price
Conversion rate: 1.3%
Avg BSR: #3,458
Page quality: 0%
Prime: 78%
Sponsored: 51%
Out of stock: 17.1%
Avg brand age: 37 months
Avg seller age: 191 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

35%

Top 20: 72%

Open market

39%

BGOKTA14%
bad taste dieser Style macht geil14%
Sven Wilke/Fa. Feuerwerk-Planet12%
PENGMAI8%
Apparlxer7%
MatGui6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -89.9% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 15.1×

Open Trend

Top hasenkostüm search terms

hasenkostüm erwachsene63K/yr -89.0%0.8% conv.
hasenkostüm31K/yr -87.2%1.0% conv.
osterhasen kostüm erwachsene26K/yr -90.9%0.3% conv.
hasen kostüm22K/yr -85.3%0.3% conv.
hase kostüm16K/yr -89.0%0.4% conv.
hasenkostüm damen16K/yr -93.6%0.1% conv.
hasen kostüm erwachsene10K/yr -87.4%0.8% conv.
hasenkostüm herren8K/yr -86.6%1.3% conv.
osterhasen kostüm15K/yr -93.1%0.1% conv.
kostüm hase10K/yr -92.1%0.7% conv.

All search terms

Top hasenkostüm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BGOKTA Onesie Pyjama Animal Costume Cosplay Unisex-Erwachsene Herbst und Winter Tier Pyjama

BGOKTA€23.224.3★1,292 rev

bad taste dieser Style macht geil graues Hasenkostüm für Erwachsene - Größe S-XXL für Damen und Herren - Hasen Kostüm mit Schlappohren Größe:XXL

bad taste dieser Style macht geil€23.564.3★67 rev

PENGMAI Unisex Erwachsene Tierkostüm Kaninchen Overall Halloween Pyjamas Cosplay Kostüm für Frauen Männer Loungewear hase L

PENGMAI€24.414.0★40 rev

bad taste dieser Style macht geil graues Hasenkostüm für Erwachsene - Größe S-XXXXL für Damen und Herren - Hasen Kostüm mit Schlappohren Größe:XXXl

bad taste dieser Style macht geil€23.114.3★67 rev

Rubies S8449 - Hasenkostüm für Erwachsene mit Frontreißverschluss Kapuze und angenähtem Schwanz Original von Rubies für Ostern Karneval und Geburtstag weiße Farbe mit rosa Details Einheitsgröße

Rubie's€18.634.3★117 rev

Newest

by launch date

Beipegin Hasenkostüm Damen Hasenohren Haarreif Tüllrock Fliege Schwanz Handschuhe Hasenohren Kostüm Ostern Karneval Halloween Cosplay

Beipegin€15.185 rev

5mo ago

Apparlxer Osterhasen Kostüm Set Maskottchen Kostüm Erwachsene Plüsch Hasenkostüm Osterkostüm mit Osterkörbchen Hasenkopf Fliege Mantel Handschuhe Plüschoverall Hasen Kostüm für Ostern (Gelb)

Apparlxer€34.314 rev

6mo ago

BGOKTA Onesie Pyjama Animal Costume Cosplay Unisex-Erwachsene Herbst und Winter Tier Pyjama

BGOKTA€23.221,292 rev

11mo ago

BGOKTA Onesie Pyjama Animal Costume Cosplay Unisex-Erwachsene Herbst und Winter Tier Pyjama

BGOKTA€23.551,292 rev

11mo ago

BGOKTA Onesie Pyjama Animal Costume Cosplay Unisex-Erwachsene Herbst und Winter Tier Pyjama

BGOKTA€23.481,292 rev

11mo ago

What buyers say about hasenkostüm

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße35%

“Passt,”

Qualität insgesamt22%

“Über die Qualität kann ich noch nichts sagen”

Preis-Leistungs-Verhältnis20%

“Eine der besten Investitionen”

Spaß/Unterhaltungserlebnis9%

“War sehr lustig”

beworben Vs Tatsächliches Produkt5%

“Wie beschrieben”

Geschenk Zweck2%

“Ich war ein super Osterhase, Kinder und Erwachsene haben sich so gefreut”

Geruch2%

“Kein unangenehmer Geruch”

Materialqualität2%

“Der Stoff ist perfekt”

Weiches Gefühl2%

“Sehr schöne kuschelige Qualität mit angenehm stabileren Stoffdicke”

Komfort insgesamt2%

“Komfort stimme zu.”

What buyers complain about

Gesamtgröße50%

“Der Kopf ist etwas zu groß”

Produktzustand17%

“Das ist gebrauchte, schmutzige und zerrissene Kleidung”

Flaumigkeit17%

“nicht flauschig”

Qualität insgesamt17%

“Das ist billige Qualität zum teuren Preis”

Top return reasons

Gesamtgröße68%

Qualität insgesamt8%

Geruch3%

beworben Vs Tatsächliches Produkt3%

Materialqualität3%

Produktzustand2%

Farbe2%

Nähen/Finish/Polieren1%

Defekt Material/Teile1%

Preis-Leistungs-Verhältnis1%

Common questions

Is hasenkostüm profitable to sell on Amazon Germany?: The niche generates €99K/yr across 49 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -89.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the hasenkostüm niche?: 27 brands and 41 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in hasenkostüm?: Top complaints mined from reviews: Gesamtgröße, Produktzustand, Flaumigkeit. The return rate is 3.7%.
When does demand for hasenkostüm peak?: Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 15.1× the quietest.
What does it cost to enter the hasenkostüm niche?: Listings span €6.79–€244.31; the average listing price is €31.45 (sweet spot $15–$100). The average incumbent carries 359 reviews — the moat a new listing must climb.

hasenkostüm

hasenkostüm market data

Competition & brand share

Demand & seasonality

Top hasenkostüm search terms

Top hasenkostüm products on Amazon

Top sellers

Newest

Trending

What buyers say about hasenkostüm

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Haustier