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Hasenkostüm

Hasenkostüm shows beatable incumbent ratings (3.9★), but soft demand (-89.9% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Ranks 379 of 683 Haustier niches · −2 vs the category median of 52

Market size 25Growth 0Conversion 16Competition 80Returns 41Price range 36Avg price 95Brand share 80Review moat 82Quality gap 96
This niche Category average · 683 niches

Is Hasenkostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hasenkostüm is a €99K/yr Amazon Germany market (247K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 50/100.

Hasenkostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -89.9% over the last 90 days and 1.3% of searches end in a purchase.

€99K

revenue / yr

Units sold / yr3K
Search volume / yr-89.9%247K
Conversion rate1.3%
Avg price€31.45

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers27 · 41
Top-5 product click share35%
Open market45%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement51%
New entrants (1y)15· 0 succeeded
Avg rating3.9★
Avg reviews359

Top Hasenkostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

€0€3K€6K€9K€12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

41

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

35%

Top 20: 72%

Open market

39%

  • BGOKTA14%
  • bad taste dieser Style macht geil14%
  • Sven Wilke/Fa. Feuerwerk-Planet12%
  • PENGMAI8%
  • Apparlxer7%
  • MatGui6%

Hasenkostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume247KCVR1.3%Products49Brands27Top 5 Brands55%OOS Rate17.1%Rating3.9★Reviews359Avg BSR#3,458
25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 15.1×

Top Hasenkostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hasenkostüm erwachsene63K/yr
  • hasenkostüm31K/yr
  • osterhasen kostüm erwachsene26K/yr
  • hasen kostüm22K/yr
  • hase kostüm16K/yr
  • hasenkostüm damen16K/yr
  • hasen kostüm erwachsene10K/yr
  • hasenkostüm herren8K/yr
  • osterhasen kostüm15K/yr
  • kostüm hase10K/yr

What reviews say buyers love and hate about Hasenkostüm

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Gesamtgröße35%

Passt,

Qualität insgesamt22%

Über die Qualität kann ich noch nichts sagen

Preis-Leistungs-Verhältnis20%

Eine der besten Investitionen

Spaß/Unterhaltungserlebnis9%

War sehr lustig

beworben Vs Tatsächliches Produkt5%

Wie beschrieben

What buyers complain about

100% of reviews
Gesamtgröße50%

Der Kopf ist etwas zu groß

Produktzustand17%

Das ist gebrauchte, schmutzige und zerrissene Kleidung

Flaumigkeit17%

nicht flauschig

Qualität insgesamt17%

Das ist billige Qualität zum teuren Preis

Hasenkostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
68%
2Qualität insgesamt
8%
3Geruch
3%
4beworben Vs Tatsächliches Produkt
3%
5Materialqualität
3%

Common Hasenkostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hasenkostüm 50/100 on Amazon Germany — Worth a look. The niche generates €99K/yr across 49 tracked products. 0 of 15 products launched in the last 360 days are still selling. Search demand moved -89.9% over the last 90 days.
Search demand for Hasenkostüm on Amazon Germany peaks in Jan–Feb–Mar–Apr, where the busiest month runs 15.1× the quietest.