How competitive is the Hasenfutter 25kg niche on Amazon Germany?

12 brands and 34 sellers compete in Hasenfutter 25kg on Amazon Germany. The top 5 Hasenfutter 25kg products take 50% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Hasenfutter 25kg?

Hasenfutter 25kg buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geruch, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Hasenfutter 25kg niche?

Hasenfutter 25kg sells for €22.73 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €10.48–€32.08. The average incumbent carries 456 reviews — the moat a new listing must climb.

Hasenfutter 25kg

Hasenfutter 25kg shows low returns (0.0%), but soft demand (-4.3% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

Top 32% of 683 Haustier niches · +3 vs the category median of 52

This niche Category average · 683 niches

Is Hasenfutter 25kg profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Hasenfutter 25kg is a €114K/yr Amazon Germany market (43K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Hasenfutter 25kg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.3% over the last 90 days and 11.7% of searches end in a purchase.

€114K

revenue / yr

Units sold / yr5K

Search volume / yr-4.3%43K

Conversion rate11.7%

Avg price€22.73

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers12 · 34

Top-5 product click share50%

Open market23%

Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Top Hasenfutter 25kg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

deukanin Standard 25kg

Price: €19.92
Rating: 4.7/5
Reviews: 1,203
Age: 13y ago

TOP-Futtermittel deukanin Standard | 25 kg

Price: €20.22
Rating: 4.9/5
Reviews: 11
Age: 3mo ago

deukanin fit Kräuter & Petersilie 25 kg | Kaninchenfutter | Starterfutter für Junge Kaninchen Meerschweinchen und Chinchillas | Ergänzungsfuttermittel

Price: €23.09
Rating: 4.8/5
Reviews: 674
Age: 14y ago

Deukanin 25 kg Deukanin Standard Kaninchenfutter das Futter für Kenner

Price: €20.07
Rating: 4.7/5
Reviews: 316
Age: 9y ago

Samore | 25 kg Nagerfutter für Zwergkaninchen Meerschweinchen Hamster und Kaninchen | Kleintierfutter | Nährstoffreiches ausgewogenes Hauptfutter | Artgerechter und natürlicher Energiespender

Price: €28.94
Rating: 4.4/5
Reviews: 493
Age: 10y ago

Newest

by launch date

TOP-Futtermittel deukanin Standard | 25 kg

Price: €20.22
Rating: 4.9/5
Reviews: 11
Age: 3mo ago

VERSELE-LAGA - Complete Cuni Adult - Ballaststoffreiches extrudiertes Komplettfutter für (Zwerg-) Kaninchen (3 kg (1er Pack))

Price: €18.62
Rating: 4.8/5
Reviews: 2,233
Age: 2y ago

StaWa Nagerfutter SuperMix ohne Gentechnik 25 kg

Price: €27.07
Rating: 4.4/5
Reviews: 395
Age: 3y ago

Eggersmann Uncle Pet 15 kg Kaninchenfutter - Premium Kaninchen Müsli - Kaninchen Futter mit der natürlichen Kraft aus Kräutern und Karotten - Kaninchenzubehör (15 kg Sack)

Price: €28.84
Rating: 4.4/5
Reviews: 370
Age: 4y ago

VERSELE-LAGA Nature Original Cuni Komplette abwechslungsreiche und angereicherte Mischung für ausgewachsene (Zwerg-) Kaninchen 9 kg

Price: €22.96
Rating: 4.6/5
Reviews: 40
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

18%

deuka48%
Generisch11%
Deukanin8%
Samore6%
SPH Straach5%
GS Futtermittel5%
Open — no brand owns it (6 brands, 18%)

Hasenfutter 25kg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR11.7%Products24Brands12Top 5 Brands77%OOS Rate0.3%Rating4.6★Reviews456Avg BSR#169

Peak months: Nov · busiest ÷ quietest = 1.9×

Top Hasenfutter 25kg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hasenfutter 25kg14K/yr -15.5%9.5% conv.
deukanin kaninchenfutter10K/yr +9.4%15.3% conv.
kaninchenfutter 25kg11K/yr -5.4%7.0% conv.
hasenfutter pellets5K/yr -3.2%5.4% conv.
deukanin3K/yr +5.4%11.0% conv.

What reviews say buyers love and hate about Hasenfutter 25kg

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Qualität insgesamt29%

“Super Produkt”

Preis-Leistungs-Verhältnis18%

“Preis Leistung SUPER”

Geschmack insgesamt15%

“schmeckt”

Haustierfreundlich14%

“Meine Hasen lieben es”

beworben Vs Tatsächliches Produkt6%

“So wie erwartet”

What buyers complain about

87% of reviews

Preis-Leistungs-Verhältnis25%

“Geldverschwendung”

Geruch12%

“seit dem er das gefressen hat stinkt er, sowie sein Klo immens.”

Qualität insgesamt12%

“Einfach nur schlecht 0 Sterne”

Feucht/Trocken8%

“Hasentrockenfutter”

beworben Vs Tatsächliches Produkt8%

“Müßte in der Beschreibung stehen”

Common Hasenfutter 25kg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hasenfutter 25kg 55/100 on Amazon Germany — Worth a look. The niche generates €114K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -4.3% over the last 90 days.